FOLLOW-UP SEQUENCE · [Role] (to fill in) · [Company] (to fill in) Suggested cadence: Day 0 → Day 3 → Day 7 → Day 14. Stop the moment the candidate replies, and send only on working days.
— TOUCH 1 · DAY 0 · FIRST MESSAGE — Subject: [Role] (to fill in) in [City] (to fill in) — quick question
Hi [Candidate first name] (to fill in),
I'm [Your name] (to fill in), [Your title] (to fill in) at [Company] (to fill in). I noticed [Why them? (one line)] (to fill in) and thought of you for a [Role] (to fill in) role we're hiring for in [City] (to fill in).
The role comes with [Main sell point] (to fill in).
Would you be open to a 15-minute call this week? If the timing's wrong, just say so — no problem at all.
Best regards, [Your name] (to fill in)
— TOUCH 2 · DAY 3 · ADD SOMETHING NEW — Subject: Re: [Role] (to fill in) in [City] (to fill in) — quick question
Hi [Candidate first name] (to fill in),
Following up on my note about the [Role] (to fill in) role. Happy to share the salary range and full package before any call.
Would a short call on [day] (to fill in) or [day] (to fill in) work?
[Your name] (to fill in)
— TOUCH 3 · DAY 7 · MAKE IT EASY — Subject: Re: [Role] (to fill in) in [City] (to fill in) — quick question
Hi [Candidate first name] (to fill in),
I know you're busy, so one simple question: is this worth a conversation? A one-word reply — "yes", "later" or "no" — is perfectly fine.
[Your name] (to fill in)
— TOUCH 4 · DAY 14 · CLOSE THE LOOP — Subject: Closing the loop on [Role] (to fill in)
Hi [Candidate first name] (to fill in),
I'll stop here so I don't fill your inbox. If a move ever makes sense, my door is open — and if someone in your network would suit the [Role] (to fill in) role in [City] (to fill in), I'd be grateful for an introduction.
All the best, [Your name] (to fill in) [Your title] (to fill in), [Company] (to fill in)
Personalise touch 1 for every candidate. Stop on any reply, and honour any request not to be contacted again.