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Job Ad Grader

Will your job ad get the right Gulf applicants, or the wrong ones?

Paste your job ad to get a score out of 100 and a checklist of fixes: salary, title, location and visa, length, requirements, inclusive wording, Arabic and apply instructions. A sample ad is loaded so you can see how it works.

What the job ad grader checks

The grader reads the first line as your job title and checks it is short, searchable and free of hype or ALL CAPS. It looks for a salary figure in any GCC currency, a Gulf city or country plus visa terms, and counts the bullet points under your requirements heading. It flags restrictive phrases about gender, age, appearance or passport, checks for an Arabic title or summary, and makes sure the ad ends with how to apply. Every check is a simple, transparent rule, so the same ad always gets the same score.

Requirements section
A heading such as 'Requirements' or 'What you'll need' followed by bullet points.
Visa terms
Whether you sponsor a visa, need a transferable visa or prefer nationals.
Inclusive wording
Describing the work and skills rather than who the person is.

What a score can't tell you

  • The grader checks structure and wording, not whether the salary is competitive. Compare pay with our salary guides.
  • It reads English and Arabic, but grammar and tone still need a human read.
  • A high score doesn't guarantee applicants: where and when you post matters as much as the ad.

Start from a better draft

Rewrite the ad in English and Arabic with the job description generator, check salary ranges in our salary guides, then post the job free on MenaJobs.

Frequently asked questions

How is my job ad scored?

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Eight checks add up to 100 points: a clear job title (15), a salary figure (15), location and visa terms (15), length (10), a focused requirements list (15), inclusive wording (15), an Arabic version (5) and apply instructions (10). Each check shows what we found and the exact fix, so you can raise the score in a few minutes.

Why does salary matter so much?

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Gulf candidates compare packages line by line — basic, housing, transport, flights — and 'competitive salary' tells them nothing. A monthly range filters out people who would turn the offer down and brings in those who fit the budget. That's why a missing salary costs 15 points.

Which words count as biased?

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Restrictions by gender ('male candidates only'), age ('young', 'below 30'), appearance ('good-looking') or passport ('European passport holders only'), and gender-coded job words like 'salesman'. UAE labour law prohibits discrimination on grounds such as sex, race, colour, religion and national origin. Preferences for UAE or Saudi nationals are lawful under Emiratisation and Saudization and are not flagged.

How long should a job ad be?

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Roughly 250–700 words. Under 200 words candidates can't judge the role; over 800 they stop reading, especially on a phone, which is where most Gulf job seekers apply. The grader gives full marks between 200 and 800 words.

Is my job ad uploaded anywhere?

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No. The grader runs entirely in your browser; the text you paste is never sent to our server unless you choose to email yourself the result or post the job.

What's a good score?

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80 or more is strong: candidates can see the pay, place, visa terms and what you need. 60–79 is good but has gaps worth fixing. Below 60, the ad is likely costing you applicants — usually because the salary, visa terms or apply instructions are missing.

Every week this role stays open costs you. Post it free today.

Post the job on MenaJobs free in about 2 minutes. We review every post, and once approved it reaches job seekers across the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman.

Post a job free

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545 / 8,000 characters · checked in your browser, nothing is uploaded

JOB AD GRADE · SAMPLEScore 40/100

URGENT HIRING!! Sales Executive We are a leading FMCG distributor in Dubai looking for a young (Age-coded word — describe the work instead) and energetic salesman (Gendered job word — try 'salesperson', 'supervisor', 'workforce') to join our growing team. Responsibilities: - Visit retail outlets and hit monthly sales targets - Build relationships with store managers - Report daily sales to the sales manager Requirements: - 2+ years of FMCG sales experience in the UAE - Valid UAE driving licence - Good communication skills in English - Male candidates only (Gender restriction — hire on skills, not gender) Competitive salary and commission. Interested candidates send your CV to [email protected]

40/100 · Needs work

  • Improve: Clear job title 7/15

    Title "URGENT HIRING!! Sales Executive": drop 'URGENT' and exclamation marks.

  • Missing: Salary shown 0/15

    'Competitive salary' isn't a number. Add a monthly range, e.g. 'AED 12,000–15,000 + housing'.

  • Improve: Location and visa 8/15

    Location found, but no visa terms. Say whether you sponsor a visa or need a transferable one.

  • Missing: Length 0/10

    85 words — too short to judge the role. Aim for 250–700.

  • Pass: Focused requirements 15/15

    4 requirements — a focused list.

  • Missing: Inclusive wording 0/15

    Found 3 restrictive phrases: "Male candidates only", "young", "salesman".

  • Improve: Arabic version 0/5

    No Arabic. Add an Arabic job title and short summary to reach Arabic-first candidates.

  • Pass: How to apply 10/10

    Tells candidates how to apply.

Words:
85
Lines:
13
Flagged phrases:
3

Your score and every fix, by email — handy to share with the hiring manager.