Syed Ali
Commercial Manager
About
Syed Ali is a seasoned Commercial Excellence and Business Analytics professional with over two decades of experience in multinational manufacturing and FMCG environments. He possesses proven expertise in managing sales revenue planning, commercial activities, business partnering, and performance analytics. Syed has a track record of driving end-to-end commercial operations with improved efficiency and quality of execution. He is seeking roles that leverage his extensive experience in commercial strategy and business development within the FMCG sector.
Experience
Commercial Manager
Jan 2022 – Mar 2025 · 3 yrs 2 mosUnited Sugar Company
- Managed Commercial planning for USD 250M+ business across MEA, overseeing sales, demand, performance, and operations.
- Drove end-to-end Commercial Operations for Order to Cash, simplifying processes with technology for improved efficiency.
- Developed sales performance dashboards and KPI reports, providing actionable insights on sales vs. target.
Commercial Manager
Nov 2018 – Dec 2021 · 3 yrs 1 moUnited Sugar Company
- Developed monthly performance reports for USD 250M+ sales revenue, including profitability analysis.
- Collaborated with finance for accurate revenue recognition and compliance with accounting standards.
- Secured 3PL contracts, reducing freight costs by 12-15%.
Commercial Manager
Nov 2013 – Oct 2018 · 4 yrs 11 mosUnited Sugar Company (Savola Foods Company)
- Increased retail revenues by USD 12 million (40%) through LC discounting options.
- Executed forex deals for EMEA shipments, generating SAR 200K+ in forex gains.
- Implemented supply chain financing for a multinational client, extending credit days to 120.
Asst Commercial Manager
Jan 2007 – Oct 2013 · 6 yrs 9 mosUnited Sugar Company (Savola Foods Company)
- Led Export Credit control, collecting over USD 260 million in receivables annually.
- Exceeded export collection targets by 10-15% monthly, improving cash flow.
- Reduced Days Sales Outstanding (DSO) by 33%, from 46 to 31 days.
Market Research Analyst
Nov 2002 – Jan 2007 · 4 yrs 2 mosArabian Sulfonates Co (ASCO) · Jeddah, Saudi Arabia
- Achieved USD 1.5-2 million in new annual sales through global customer outreach.
- Conducted market research to identify industry trends, consumer behavior, and competitive landscape.
- Analyzed market size, demand patterns, and growth opportunities to support strategic decisions.
Skills
Sales & IT Coordination
Business Analytics & Reporting
Financial Planning & Management
Commercial Operations & Strategy
GCC Readiness
Languages
Education & Certifications
MBA in International Business and Finance in International Business and Finance
Amity University
Bachelor of Business and Hotel Management in Business and Hotel Management
Osmania University
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