Shoaib Khan
Marketing Technology & Digital Transformation Manager
About
Shoaib Khan is a Marketing Technology & Digital Transformation Manager with extensive experience in designing and operating digital business solutions for multi-brand F&B operations. He possesses 7 years of experience specializing in MarTech and digital transformation, adept at translating complex business requirements into scalable system designs. He excels at leveraging AI and data analytics to optimize campaign performance and drive business impact. He is seeking roles that allow him to further implement innovative digital strategies and enhance operational efficiency.
Experience
Marketing Technology & Digital Transformation Manager
Feb 2024 – Present · 2 yrs 7 mosMateen Food Company · Riyadh, Saudi Arabia
- Directed marketing operations and digital transformation across 9 restaurant brands.
- Deployed BI dashboards and AI tools to digitize executive reporting.
- Evaluated campaign budgets and conceptual frameworks for business impact.
Freelance Digital Transformation & MarTech Consultant
Nov 2019 – Jan 2024 · 4 yrs 2 mosMultiple Clients
- Built and managed high-converting web platforms with end-to-end lead generation.
- Orchestrated digital presence for 20 fitness centers, driving membership acquisition.
- Managed content calendars and digital budgets, iterating on targeting for ROI.
Digital Marketing Executive
Feb 2016 – May 2019 · 3 yrs 3 mosStar Whites
- Managed Google Ads and Meta Ads for targeted customer acquisition.
- Owned social media content mapping and calendars for audience growth.
- Produced promotional marketing collateral and social video creatives.
Skills
AI & Automation
Data & Analytics
Marketing Technology & Digital Transformation
Languages
Education & Certifications
Bachelor of Technology in Civil Engineering
· 2023