Jemimah Gonsalves
Social Media & Internal Communications Specialist
About
Jemimah Gonsalves is a communications professional with a proven track record in internal communications, content strategy, and social media management. With 5 years of experience, she excels at translating complex business objectives into clear, engaging narratives for diverse audiences. Her expertise lies in executing integrated campaigns and optimizing digital strategies. She is seeking opportunities to leverage her skills in strategic communications and stakeholder engagement.
Experience
Communications Consultant
06/2024 – PresentPitchfork Partners Strategic Consulting · Mumbai, India
- Managed change communications for Tata Motors demerger for 21,000+ employees.
- Designed and executed Tata Motors' first phishing simulation with follow-up communications.
- Owned newsletter strategy for Tata Motors, increasing engagement through insight-led narratives.
Junior Copywriter
02/2022 – 06/2024Jack In The Box Worldwide · Mumbai, India
- Wrote social media copy, campaign concepts, and email marketing content across multiple channels.
- Built content strategies grounded in audience research and trend monitoring.
- Collaborated with teams to deliver campaign proposals and content calendars on deadline.
Junior Copywriter
09/2020 – 10/2021Flying Cursor · Mumbai, India
- Managed organic and paid social media for entertainment and retail clients.
- Planned content calendars informed by performance data and trend monitoring.
- Campaigns featured in Campaign India, AdGully, and Media Brief.
Copy Intern
04/2018 – 05/2018Impact BBDO · Dubai, U.A.E.
- Developed audience-focused copy for marketing and digital materials.
- Supported end-to-end creative development from brief to delivery.
Skills
Collaboration
Communications Strategy
Analytics & Optimization
Content Creation & Execution
Languages
Education & Certifications
Diploma in Strategic Integrated Communication
Xavier Institute of Communication · 2024
Bachelor of Mass Media
St. Xavier's College (Autonomous) · 2020
Grade 12: Commerce
The Indian High School · 2017