Houwayda Amorri
Business Analyst
About
Houwayda Amorri is a Business Analytics student with a strong foundation in project development, entrepreneurship, and marketing. She possesses one year of hands-on experience, specializing in leveraging data and strategic thinking to build impactful projects and small businesses. Her practical experience spans customer insights, CRM management, and AI-driven knowledge systems, demonstrating a keen ability to translate complex data into actionable recommendations. She is seeking roles where she can apply her analytical and creative skills to drive business growth and innovation.
Experience
AI Knowledge Management Intern
2026 – 2026Sintegra · on site
- Designed an AI-powered system to centralize recruitment and operational information.
- Built a structured Second Brain using PARA methodology for improved documentation.
- Mapped workflows to identify AI automation opportunities and reduce manual effort.
Customer Insights & CRM Intern
2026 – 2026BYOKOB (Tunisian Cosmetics Brand) · remote
- Deployed customer feedback surveys to measure satisfaction and gather insights.
- Managed customer and lead data in Odoo CRM, maintaining structured pipelines.
- Automated speed-to-lead process using Make and Telegram for faster responses.
Business Development & Marketing Intern
2026 – 2026BrandVoiz · remote
- Built a database of target companies across Tunisia, Morocco, and Egypt.
- Executed multilingual outreach campaigns via LinkedIn and email.
- Qualified leads and scheduled discovery calls with prospective clients.
Academic Projects — Data Mining & Econometrics
- Conducted research applying statistical and machine learning to real-world datasets.
- Developed predictive models using econometric methods for pattern identification.
- Used Python and R for data cleaning, feature engineering, and model evaluation.
Founder & Owner
2024 – Present · 2 yrs 9 mosBabe – Handmade Makeup Bags
- Founded and managed a small business from concept to execution.
- Designed and developed products, ensuring consistent quality control.
- Managed end-to-end operations including production planning and inventory.
Skills
CRM & Operations
Data Analysis & Reporting
General Professional Skills
Business & Marketing Strategy
GCC Readiness
Languages
Education & Certifications
Bachelor of Science in Business Analytics
Tunis Business School (TBS), University of Tunis · 2023
Baccalaureate – science
Boulbaba School, Gabes · 2022
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