Gautam Shetty
CRM Manager
About
Gautam Shetty is a seasoned CRM and Lifecycle Marketer with over 12 years of cross-industry experience. He specializes in driving customer acquisition, engagement, retention, and loyalty across Retail & Ecommerce, Travel, Finance, Real Estate, and Education. Gautam possesses proven expertise in end-to-end CRM planning, customer segmentation, and data-driven personalization. He is seeking roles that leverage his strategic insights and technical proficiency to optimize customer journeys and achieve significant business growth.
Experience
CRM Manager
Feb 2026 – Aug 2026 · 6 mosGMG · Dubai, United Arab Emirates
- Led CRM for global brands including Nike, Sun & Sand Sports, Under Armour, and Columbia across UAE, KSA, Kuwait, and Qatar.
- Led launch readiness for JD Sports and CRM planning for the &U Loyalty app, building its lifecycle framework.
- Managed CRM programs generating AED 28M in attributed revenue, exceeding target by ~7% with CVR ~5% above plan.
Lead - Solutions Consulting (MEA & International Markets)
May 2022 – Jan 2026 · 3 yrs 8 mosWebEngage · Dubai, United Arab Emirates
- Led CRM strategy for enterprise customers across MEA, supporting acquisition, retention, and loyalty goals.
- Partnered with brands like Sony, Wego, Visa, and Alshaya Group to implement CRM frameworks, improving engagement and conversion uplifts up to 4X.
- Served as strategic advisor, translating business objectives into data-driven campaigns and journeys leveraging AI and predictive analytics.
Sr. Solutions Consultant (IMEA)
Jun 2021 – May 2022 · 11 mosMoEngage · Bengaluru, India
- Developed and implemented CRM and lifecycle marketing strategies for high-growth brands including Landmark Group and Titan.
- Delivered end-to-end campaign frameworks and multi-channel engagement strategies to drive customer acquisition, retention, and loyalty.
- Achieved measurable uplifts in engagement and revenue aligned with business objectives.
CRM & Growth Marketing Manager (Global)
Feb 2019 – Dec 2020 · 1 yr 10 mosEmeritus.org · Mumbai, India
- Spearheaded CRM and Loyalty Marketing at Emeritus, driving user engagement and conversion through Salesforce Marketing Suite.
- Owned the full customer journey across Email, SMS, WhatsApp, and personalized web/app touchpoints for global segments.
- Implemented data-driven strategies and a Referral Program that contributed to 4X business growth and an 18% reduction in CAC.
Skills
Data & Analytics
CRM & Lifecycle Marketing
Marketing Strategy & Planning
GCC Readiness
Languages
Education & Certifications
MBA in Marketing & Systems in Marketing & Systems
ICFAI Business School, India · 2016
Bachelor of Engineering in Information Technology
University of Mumbai, India · 2013
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