Dorothy Aarnio
Trade & Retail Marketing Manager
About
Dorothy Aarnio is a seasoned Trade & Retail Marketing professional with a strong background in FMCG and luxury sectors, dedicated to enhancing client experiences through strategic commercial thinking and compelling brand storytelling. With 15 years of experience, she excels in driving retail excellence across all touchpoints and thrives in cross-functional team environments. Dorothy is adept at developing and executing impactful marketing strategies, focusing on data-driven insights to achieve business objectives. She is actively seeking senior leadership roles in Trade Marketing, Retail Marke
Looking For
Experience
Trade & Retail Marketing Manager
Jan 2025 – Dec 2025 · 11 mosLVMH – TAG Heuer · London
- Developed UK's 2026 client development strategy using data for loyalty and engagement.
- Transformed franchise collaboration with structured ways of working for consistent execution.
- Led high-impact client events and VIP experiences, translating brand storytelling into activations.
Marketing Manager - Trade
2023 – 7th Jan 2025Newell Brands – Sharpie · UK
- Led annual brand planning and commercial strategy to drive business performance.
- Delivered 360° retail activation plans across key channels, ensuring strong ROI.
- Managed retailer activation programs including NPD and new range launches.
Brand Marketing Manager
2022 – 2023 · 1 yrNewell Brands – Home Fragrance, Yankee Candle, WoodWick · UK
- Managed brand strategy and marketing plans for WoodWick & Yankee Candle in EMEA.
- Optimised packaging developments, cutting COGs by 21% while prioritizing sustainability.
- Developed consumer-centric strategies driving category growth.
Head of Marketing
2021 – 2022 · 1 yrSamlerhuset Group – The Dublin Mint Office · UK
- Increased email revenue by +59.67% through optimized audience strategies.
- Grew new lead generation by +36.73% via omnichannel campaigns.
- Improved online conversion by +52% through CRO initiatives.
Acquisition Marketing Manager
2020 – 2022 · 2 yrsSamlerhuset Group – The London Mint Office · UK
- Managed paid media agency relationships and budgets to maximize ROI.
- Increased online campaign sales by +53.54% in 2021.
- Grew new lead generation by +17.46% through digital campaigns.
Skills
Data & Analytics
Technical & Systems
Leadership & Operations
Marketing & Brand Strategy
Industries
GCC Readiness
Languages
Education & Certifications
BA International Business in International Business Management, Global Marketing, Business in India
HAMK University of Applied Sciences, Finland · 2014