Divya Bhardwaj
Manager, Category Marketing & Growth
About
Divya Bhardwaj is a seasoned leader in consumer marketing and digital commerce, specializing in audience growth. With over 13 years of experience, she excels at building brands, acquiring and engaging customers, and scaling consumer businesses across diverse industries. She has a proven track record of driving significant growth, as demonstrated by her success in turning around traffic growth for Amazon India's Apparel portfolio. Divya is seeking opportunities to leverage her expertise in strategic marketing and digital innovation to achieve impactful business outcomes.
Experience
Manager, Category Marketing & Growth – Apparel
Feb 2025 – Present · 1 yr 7 mosAmazon India
- Own annual planning and investment prioritization for Amazon India’s Apparel portfolio.
- Led Apparel traffic growth turnaround, restoring 8.5% YoY growth and improving conversion by 26 bps.
- Drove 925M homepage views and 73M organic-social visits in H1 FY26.
Senior Category Marketing Manager
Dec 2022 – Jan 2025 · 2 yrs 1 moAmazon India
- Owned growth for Amazon India’s ₹21.6B Women’s Apparel business.
- Delivered 2.3X branded sales and 21% new customer growth for Gen Z programs.
- Built seasonal marketing calendars combining brand media, offers, and influencers.
Category Marketing Manager | Kids’ & Women’s Apparel
Sep 2020 – Nov 2022 · 2 yrs 2 mosAmazon India
- Drove revenue growth and acquired 1.6M+ customers for Kids’ Apparel business.
- Expanded search and discovery across 1,000+ priority keywords.
- Launched influencer programs generating 2.2X higher engagement for Kids’ Apparel.
Digital Experience/Brand Development Manager
2019 – 2020 · 1 yrAbbott India
- Increased Southeast Asia market share 24% for Ensure and Similac.
- Acquired 115K patients and increased revenue 45% for Ensure and Similac.
- Generated 7.5M+ views and ₹35.2M in revenue from integrated campaigns.
Senior Product Manager - Digital Innovation & Acquisitions
2017 – 2019 · 2 yrsICICI Bank
- Shaped acquisition strategy for co-branded card franchises, increasing sales by 30%.
- Led team generating 122M customer visits and increasing engagement by 5%.
- Launched Asia’s first instant credit card, earning an award.
Skills
Industry Expertise
Awards & Recognition
Marketing Strategy & Execution
Languages
Education & Certifications
Master of Business Administration (MBA)
Symbiosis Institute of Business Management (SIBM), Pune
Bachelor of Technology (B.Tech) in Computer Science & Engineering
Maharshi Dayanand University (MDU), Rohtak