Vice President - Sales

ROLE PURPOSE

The Vice President – Sales is the most senior sales leader at AHS Properties and reports directly to the Chief Executive Officer. The role owns the company's sales strategy, revenue targets and sales organisation across all AHS ultra-luxury residential and mixed-use developments.

The VP leads a structured sales organisation of five Heads of Sales, each managing five Sales Managers. The role is accountable for converting AHS's project pipeline into sales, collections and a premium brand experience for buyers, while ensuring every transaction meets UAE regulatory and company governance requirements.

KEY RESPONSIBILITIES

• Sales Strategy and Planning

• Develop and deliver the annual and multi-year sales strategy for all AHS projects, aligned with the company's business plan and launch pipeline.

• Set annual, quarterly and monthly targets for sales value, units and collections, and cascade them to each Head of Sales and Sales Manager.

• Define the go-to-market approach for each project launch, including phasing, inventory release, pricing strategy and channel mix.

• Prepare the sales budget, headcount plan and commission structure for CEO approval.

• Revenue Delivery and Performance Management

• Own company-wide sales results and deliver agreed revenue, unit and collection targets.

• Hold Heads of Sales accountable for their team targets through weekly pipeline reviews, monthly performance reviews and clear action plans.

• Monitor conversion rates, sales velocity, cancellations and collections, and take corrective action where performance falls short.

• Approve discounts, payment plan variations and special deal terms within the delegation of authority, and escalate exceptions to the CEO.

• Pricing, Inventory and Product Input

• Work with the CEO, Finance and Development teams on pricing, payment plans and inventory release to maximise value and sales velocity.

• Provide market and buyer feedback on unit mix, layouts, specifications and amenities for upcoming projects.

• Track competitor launches, pricing and incentives, and recommend responses.

• Sales Channels and Key Clients

• Build and manage AHS's channels, including direct sales, the broker and agency network, VIP and private clients, and corporate or bulk buyers.

• Approve broker partnerships, commission structures and channel policies in coordination with Finance and Legal.

• Personally lead negotiations with ultra-high-net-worth clients, VIP buyers and high-value or multi-unit transactions.

• Leadership and Team Development

• Lead, coach and develop the five Heads of Sales, and through them the 25 Sales Managers and their teams.

• Set the sales organisation's structure, roles, KPIs and career paths, and plan succession for key positions.

• Work with HR on recruitment, onboarding, training, performance appraisals and retention across the sales organisation.

• Build a high-performance, ethical sales culture that reflects AHS's ultra-luxury brand standards.

• Customer Experience

• Ensure a consistent, premium customer journey from enquiry through reservation, SPA signing and handover.

• Work with Customer Relations, Marketing and the sales gallery team so that every client interaction meets AHS brand standards.

• Oversee resolution of escalated client complaints and sales-related disputes.

• Marketing Alignment and Lead Management

• Work with the Marketing team on launch campaigns, events and lead-generation plans, and agree lead targets and quality standards.

• Ensure leads are distributed fairly and followed up promptly, and measure return on marketing spend by channel.

• CRM, Reporting and Forecasting

• Ensure full CRM discipline across the sales organisation, with accurate pipeline, activity and deal records.

• Deliver weekly sales dashboards and monthly and quarterly reports to the CEO on sales, collections, pipeline, forecasts and team performance.

• Provide accurate sales and cash-flow forecasts to support Finance and project funding decisions.

• Governance and Compliance

• Ensure all sales activity complies with Dubai Land Department and RERA regulations, escrow requirements, advertising permits and broker licensing rules.

• Ensure KYC, source-of-funds and anti-money laundering (AML/CFT) checks are completed before reservation, in line with UAE requirements.

• Enforce the company's delegation of authority, pricing and discount controls, commission policy, code of conduct and conflict-of-interest rules.

Essential

• Bachelor's degree in Business Administration, Marketing, Real Estate or a related field.

• Minimum 15 years' experience in real estate sales, including at least 7 years leading large sales teams at senior management level.

• Proven track record of leading multi-layered sales organisations (heads of sales and sales managers) for a premium or luxury developer in Dubai / the UAE.

• Demonstrated success in launching and selling out off-plan and ready projects.

• In-depth knowledge of the Dubai property market, DLD and RERA regulations, escrow rules and AML/KYC requirements.

• Strong network of brokers, agencies and high-net-worth clients in the UAE.

• MBA or relevant postgraduate qualification.

• Experience in ultra-luxury, branded residences or waterfront developments.

• Arabic and English fluency; additional languages are an advantage.