Marketing Executive

The Marketing Executive supports the hotel’s marketing and communication efforts through the development, coordination, and execution of promotional campaigns, digital content, and branding initiatives. The role ensures that all marketing activities are aligned with Crowne Plaza and IHG standards to drive awareness, engagement, and revenue growth.

At Crowne Plaza®, we want our guests to feel able to do their best, achieve their goals and be recognized for their success. To help them we need you to stay One Step Ahead and:

• Create confidence – by being an expert at what you do; by acting and looking the part and adapting your style to match your guests’ pace in all you do.

• Encourage success – by supporting and respecting your guests and their goals; by recognizing them and making them feel valued and important; and offering thoughtful choices to help them feel restored and balanced.

• Make it happen – by being perceptive to your guests’ needs; by taking ownership for getting things done and working seamlessly with others to help guests be successful.

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ESSENTIAL DUTIES AND RESPONSIBILITIES – (Key Activities of the role)

• Marketing & Communications:

• Support the implementation of the hotel’s marketing plan and promotional calendar.

• Assist in creating, editing, and proofreading Arabic and English marketing content (press releases, flyers, social media posts, newsletters).

• Coordinate marketing initiatives for rooms, F&B, events, and special campaigns.

• Maintain brand consistency across all materials following IHG visual and tone guidelines.

• Coordinate internal photo/video shoots and maintain the hotel’s image and creative asset library.

• Digital Marketing & Social Media:

• Manage daily social media content across approved platforms (Instagram, Facebook, LinkedIn, etc.).

• Support paid campaign management in collaboration with IHG Digital Marketing Team.

• Track and analyze digital performance, engagement, and campaign ROI through reports.

• Ensure hotel website content is accurate and updated.

• Public Relations & Media Support:

• Assist in coordinating media visits, influencer collaborations, and content partnerships.

• Support the preparation of media kits, coverage reports, and press materials.

• Maintain and update media contact databases.

• Event & Promotion Coordination:

• Support hotel events and activations by preparing promotional materials and on-site coverage.

• Collaborate with departments (F&B, Rooms, Sales) to promote seasonal offers and celebrations.

• Assist with sponsorship coordination and branding visibility in line with contracts.

• Administration & Reporting:

• Maintain organized records for marketing activities, invoices, and performance reports.

• Track budget utilization and ensure proper documentation for all marketing expenditures.

• Prepare monthly updates and presentations on marketing performance.

2. REQUIRED QUALIFICATIONS

Required Skills –

• Excellent communication and writing skills in English and Arabic.

• Strong attention to detail and creativity in content development.

• Proficiency in Microsoft Office and familiarity with social media management tools.

• Basic understanding of digital analytics (Meta Insights, Google Analytics, etc.).

• Ability to multitask and work effectively under deadlines.

Qualifications –

• Bachelor’s degree or diploma in Marketing, Communications, or a related field.

Experience –

• Minimum 2–3 years of experience in marketing or communications, preferably within the hospitality industry.

3. ACCOUNTABILITY

Number of employees supervised –

Direct N/A

Indirect N/A

Annual Operating Profit/Payroll Budget –

• N/A

Key Metrics –

• Brand compliance and consistency across materials.

• Social media engagement and growth metrics.

• Timely execution of campaigns and promotions.

• Internal and external communication effectiveness.

Decision Making Responsibilities (Decision Rights) –

• N/A

4. KEY RELATIONSHIPS

Key Internal Relationships –

• Sales & Marketing, F&B, Rooms, and all operational departments.

Key External Relationships –

• Media representatives, creative agencies, photographers, influencers, and IHG Brand Marketing Team.