Product marketing manager
💰 Estimated salary: SAR 6,500–32,000/month· MenaJobs market estimate
At a Glance
- Category
- 📢 Marketing & Sales
- Level
- Mid-Level
- Experience
- 3+ years
- Type
- Full-time
What the Software Sees
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Company Description
Kanz is partnering with Kanz 30 to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from all walks of life.
Company Name: Kanz 30
Job Description
Drive product go-to-market strategy, messaging, and launch execution to grow adoption, revenue, and customer value for a product portfolio.
Key Performance Indicators:
• Ship launch plans with measurable adoption lift
• Own positioning and messaging across channels
• Increase qualified leads from product campaigns
• Improve product adoption through lifecycle programs
• Track KPIs and report campaign performance insights
Qualifications:
• 3+ years product marketing or related GTM experience
• Experience launching software or technology products
• Strong understanding of target customers and market research
• Bachelor’s degree in marketing, business, or related field
• Proven ability to collaborate with product and sales
Required Skills:
Market research and competitive analysis, Go-to-market planning and campaign management, Product messaging and enablement content, Analytics (KPIs, funnel metrics, A/B testing), CRM tools (e.g., Salesforce), Strategic thinking and prioritization, Clear communication and storytelling, Cross-functional leadership, Customer empathy and insight generation, Data-driven decision making
Qualifications
Required Qualifications
- Bachelor’s degree in marketing, business, or related field
- 3+ years product marketing or related GTM experience
- Experience launching software or technology products
- Proven ability to collaborate with product and sales
- Strong understanding of target customers and market research
- Market research and competitive analysis
- Go-to-market planning and campaign management
- Product messaging and enablement content
- Analytics (KPIs, funnel metrics, A/B testing)
- CRM tools (e.g., Salesforce)
- Clear communication and storytelling
- Data-driven decision making
Requirements
- •3+ years product marketing or related GTM experience
- •Experience launching software or technology products
- •Strong understanding of target customers and market research
- •Bachelor’s degree in marketing, business, or related field
- •Proven ability to collaborate with product and sales teams
Nice to Have
- •Market research and competitive analysis
- •Go-to-market planning and campaign management
- •Product messaging and enablement content
- •Analytics (KPIs, funnel metrics, A/B testing)
- •CRM tools (e.g., Salesforce)
- •Strategic thinking and prioritization
- •Clear communication and storytelling
- •Cross-functional leadership
Responsibilities
- •Ship launch plans with measurable adoption lift
- •Own positioning and messaging across channels
- •Increase qualified leads from product campaigns
- •Improve product adoption through lifecycle programs
- •Track KPIs and report campaign performance insights
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