Apparel Group
Executive - Brand Marketing
🇦🇪 Dubai, UAE🏢 On-site
Brand MarketingCRMSocial Media MarketingCampaign ManagementMarket ResearchInfluencer Marketing
At a Glance
- Category
- 📢 Marketing & Sales
- Level
- Mid-Level
- Type
- Full-time
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- The position is responsible to develop and implement the long and short-term marketing strategies of the brands assigned.
- Responsible for brand management, budget management, business development and people management.Key Responsibilities
- Assist in the development and execution of marketing campaigns, both online and offline.
- Coordinate with agencies to ensure campaign materials are delivered on time.
- Monitor campaign updates and provide regular updates to all stakeholders.
- Collaborate with agencies to create and update the calendar based on launch dates.
- Work on reports, marketing presentations, calendars and content plans.
- Assist in the planning and execution of marketing events, from concept to execution.
- Coordinate marketing projects’ logistics, setup, promotional materials, attendees, and suppliers.
- Share region assets and launch plans, with all stakeholders. Own the CRM process and approach.
- Work with other internal/external resources on retail campaigns (In-Mall & in-Store).
- Assist in e-com marketing plans, PR and digital activities in coordination with the digital team.
- Conduct basic research, analyze market conditions and competitor data to support marketing strategy.
- Ad hoc projects as requested by the marketing team.
- Identify and work with social media influencers/bloggers in line with the social strategy/social media resource.
- Cultivate and maintain strategic partnerships with key influencers, artists, and industry stakeholders to enhance brand visibility and credibility.
- Oversee the creation of engaging content across various platforms (social media, email, and digital advertising).
- Role involves travel to external venues. May also involve travel to other countries.
- Supporting the traffic-driving activities and initiatives of the retail stores.Qualifications
- Bachelor’s degree in marketing, business administration or equivalent experience.
- 3 years of experience in marketing or related roles – fashion/retail experience preferred.
- Strong organizational skills and the ability to manage multiple projects simultaneously. Creative thinker with a keen eye for detail.
- Ability to work both independently and collaboratively in a fast-paced environment.
Requirements
- •Bachelor’s degree in marketing, business administration or equivalent experience
- •3 years of experience in marketing or related roles
- •Strong organizational skills
- •Ability to manage multiple projects simultaneously
- •Creative thinker with a keen eye for detail
- •Ability to work independently and collaboratively in a fast-paced environment
Nice to Have
- •Fashion/retail experience preferred
Responsibilities
- •Develop and execute marketing campaigns (online and offline)
- •Coordinate with agencies for campaign materials and calendars
- •Monitor campaign updates and provide regular reports to stakeholders
- •Plan and execute marketing events from concept to execution
- •Coordinate marketing projects' logistics, setup, and promotional materials
- •Own the CRM process and approach
- •Assist in e-com marketing plans, PR, and digital activities
- •Conduct market research and competitor data analysis
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Get Noticed
- Make sure Apparel Group actually reads your CV
- Get every weak line rewritten
- Download a CV written for the Gulf
Free check in 60 seconds. Fixes $5.88 one-time, only if you want them.
GCC Info
Company
Apparel Group
5000+ employees
Apparel Group is a global fashion and lifestyle retail conglomerate. It operates a large portfolio of leading international brands across the Middle East, Africa, and India.