Director of Sales

Company Description

SO/ is a coveted collection of hotels, rooted in the world of fashion. Making its stylish debut on the global hotel scene in 2011, SO/ continues to command attention with its avant-garde design and creative approach to the world of luxury

Job Description

Spark excitement before opening by shaping the sales strategy, defining key audiences, and building the relationships that will put SO/ in the spotlight from day one.

What You Will Create

Sales Strategy & Commercial Leadership

• Shape and execute the commercial strategy to position SO/ Jeddah as a leading lifestyle destination.
• Unlock new revenue opportunities through market insight, strategic partnerships, and innovative sales initiatives.
• Partner with ownership and hotel leadership to deliver ambitious revenue and market share goalsPre-Opening Readiness

• Spark excitement ahead of opening by identifying key audiences, partnerships, and business opportunities.
• Build sales structures, tools, systems, and pipelines to ensure commercial readiness from day one.
• Bring the SO/ story to life through targeted market engagement and strategic relationship buildingBusiness Performance & Commercial Insight

• Lead forecasting, reporting, and performance analysis across all market segments.
• Monitor market trends, competitor activity, and demand patterns to guide commercial decisions.
• Partner with Revenue Management to optimize pricing, positioning, and business mixOperational Excellence

• Establish best-in-class sales processes, account management practices, and commercial disciplines.
• Drive pipeline performance, conversion, and account growth to consistently exceed targets.
• Ensure commercial activity is aligned with operational capabilities and guest expectationsTeam Leadership & Development

• Build and develop a high-performing sales team inspired by creativity, accountability, and collaboration.
• Coach and mentor future leaders while fostering a culture of continuous growth.
• Support local talent development with a strong focus on Saudi national capability and succession planning.

Qualifications

• A seasoned commercial leader with 8+ years of progressive sales experience in luxury hospitality, with a proven track record of driving significant revenue growth in pre-opening or repositioning environments.
• Proven track record in driving high-value sales strategies, pre-opening commercial planning, and building strong international account portfolios across luxury leisure, corporate, and MICE segments.
• Deep expertise in luxury travel ecosystems, including UHNW clientele, consortium partnerships (Virtuoso, Serandipians, AMEX FHR), and global travel trade networks.
• Strategic yet highly commercial, with a strong ability to translate market intelligence into actionable sales strategies and sustained revenue growth.
• A natural relationship builder and leader, able to influence senior stakeholders, inspire teams, and position a brand within highly competitive luxury markets.
• Fluent in English; additional languages, particularly Arabic, are a strong advantage.

Additional Information

What’s in it for you...

• Lots of opportunity to progress and switch it up as part of a global family of brands.
• Great healthcare, competitive salary, and some nice extra perks across the Ennismore family of brands!
• Learning opportunities to broaden your skillset and development that helps you think, make, and thrive at work
• The opportunity to be yourself and collaborate with other bright minds in a relaxed, innovative culture