Director of Marketing

Company Description

SO/ is a coveted collection of hotels, rooted in the world of fashion. Making its stylish debut on the global hotel scene in 2011, SO/ continues to command attention with its avant-garde design and creative approach to the world of luxury

Job Description

We are seeking a bold and creative Director of Marketing to bring the story of SO/ Jeddah to life and position the hotel as one of the city's leading lifestyle destinations. You will drive brand awareness, demand generation, and cultural relevance through innovative campaigns, strategic partnerships, and impactful experiences, while leading a high-performing team and delivering measurable commercial results.

What You Will Create

• Shape and execute the marketing strategy to elevate SO/ Jeddah's brand presence and market position.
• Lead bold, integrated campaigns that drive awareness, engagement, and revenue.
• Oversee brand, digital, social media, PR, content, and partnerships.
• Collaborate with Sales, Revenue Management, and Operations to maximize commercial performance.
• Drive the hotel's digital presence across web, social, CRM, and paid media channels.
• Identify emerging trends, audience insights, and market opportunities to keep SO/ ahead of the curve.
• Build relationships with media, influencers, creatives, and key brand partners.
• Manage the marketing budget, ensuring impactful investments and strong ROI.
• Track performance, analyze results, and optimize campaigns based on data and insights.
• Champion compelling storytelling through creative content, photography, videography, and brand experiences.
• Lead, inspire, and develop a high-performing marketing team.
• Create partnerships and collaborations that enhance visibility, relevance, and revenue.
• Ensure all activities align with SO/ brand standards and business objectives.
• Drive guest engagement, loyalty, and brand advocacy through innovative marketing initiatives.
• Support additional projects and priorities as required by hotel leadership.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 7+ years of marketing experience, including leadership roles within luxury hospitality, lifestyle, or premium consumer brands.
• Proven success in building brands, driving demand, and delivering commercial results.
• Strong expertise in digital marketing, social media, PR, content, and brand storytelling.
• Experience leading integrated campaigns, partnerships, and high-impact brand activations.
• Commercially minded with strong analytical and budget management skills.
• Exceptional leadership, communication, and stakeholder management capabilities.
• Creative thinker with a passion for culture, trends, and guest engagement.
• Strong project management skills with the ability to thrive in a fast-paced environment.
• Experience in the Saudi Arabian market is highly desirable.
• Pre-opening and luxury lifestyle hospitality experience is a plus.
• Proficiency with CRM, marketing, and analytics platforms.

Additional Information

What’s in it for you...

• Lots of opportunity to progress and switch it up as part of a global family of brands.
• Great healthcare, competitive salary, and some nice extra perks across the Ennismore family of brands!
• Learning opportunities to broaden your skillset and development that helps you think, make, and thrive at work
• The opportunity to be yourself and collaborate with other bright minds in a relaxed, innovative culture