CVM / Segmentation Head - Customer Value Management
At a Glance
- Category
- 🏦 Finance & Banking
- Level
- Mid-Level
- Type
- Full-time
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About CodeNinja
CodeNinja is a tech and AI consulting firm delivering embedded and forward-deployed engineering and business teams across KSA, Pakistan, Egypt, and Latin America. We partner with leading enterprises to build high-performing teams that drive digital transformation and commercial growth.
About the Role
We are hiring a Senior CVM / Segmentation Head to lead customer lifecycle management for a retail banking client, owning strategy across acquisition, cross-sell, retention, and win-back. This role sits at the intersection of commercial strategy, data-driven decision making, and stakeholder leadership — responsible for driving customer value and revenue optimisation across the entire base.
Key Responsibilities
• Own end-to-end CVM strategy across the customer lifecycle — acquisition, cross-sell, retention, and win-back
• Define and track KPIs for customer value, engagement, and revenue performance
• Design and execute commercial levers (pricing, offers, incentives) to optimise customer value
• Lead campaign design, execution, and experimentation (A/B testing, uplift modelling) to improve commercial outcomes
• Drive customer segmentation strategy to enable targeted, personalised interventions
• Partner cross-functionally with Marketing, Data/Analytics, Product, and Finance to align on commercial priorities
• Manage stakeholder relationships at senior/leadership level, presenting strategy and results
• Lead and develop a team executing CVM initiatives (if applicable — confirm team size/structure)
Must-Haves
- 8–10+ years of experience in CVM, growth strategy, retail banking, or customer lifecycle management
- Strong track record in pricing and revenue optimisation
- Proven experience owning commercial levers and campaign strategy end-to-end
- Strong stakeholder management skills, including senior leadership engagement
- Leadership/people management experience
- Experience with segmentation frameworks and data-driven decision makingNice-to-Haves
- Experience in retail banking specifically (vs. general retail/telco CVM)
- Familiarity with experimentation platforms and uplift modelling tools
- Exposure to CVM in a regional (MENA/KSA) market contextWhy Join Us
• Opportunity to lead CVM strategy for a major regional client
• High-impact, senior leadership role with direct influence on commercial outcomes
• Work with a forward-deployed team at the intersection of consulting and hands-on executionDisclaimer
CodeNinja is an equal opportunity employer. All qualified applicants will be considered without regard to race, religion, gender, national origin, disability, or any other protected status.
Requirements
- •8–10+ years of experience in CVM, growth strategy, retail banking, or customer lifecycle management
- •Strong track record in pricing and revenue optimization
- •Proven experience owning commercial levers and campaign strategy end-to-end
- •Strong stakeholder management skills, including senior leadership engagement
- •Leadership/people management experience
- •Experience with segmentation frameworks and data-driven decision making
Nice to Have
- •Experience in retail banking specifically (vs. general retail/telco CVM)
- •Familiarity with experimentation platforms and uplift modeling tools
- •Exposure to CVM in a regional (MENA/KSA) market context
Responsibilities
- •Own end-to-end CVM strategy across the customer lifecycle (acquisition, cross-sell, retention, win-back)
- •Define and track KPIs for customer value, engagement, and revenue performance
- •Design and execute commercial levers (pricing, offers, incentives) to optimize customer value
- •Lead campaign design, execution, and experimentation (A/B testing, uplift modeling)
- •Drive customer segmentation strategy to enable targeted, personalized interventions
- •Partner cross-functionally with Marketing, Data/Analytics, Product, and Finance
- •Manage stakeholder relationships at senior/leadership level
- •Lead and develop a team executing CVM initiatives
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- Check if your CV is ATS-ready for CodeNinja
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- Download Gulf-ready CV
60 seconds. $5.88 one-time.
CodeNinja provides bespoke software solutions and expert IT consulting to businesses looking to enhance their digital capabilities. They cater to a range of industries needing technological innovation.