B2C Sales

About the Role

Madar is seeking an experienced and results-driven B2C Sales to lead the growth of

Madar’s consumer-focused last-mile delivery business across Saudi Arabia.

The ideal candidate will have 5–7+ years of solid B2C sales experience, preferably within

last-mile delivery, courier, e-commerce, quick commerce, on-demand delivery, or

technology-enabled consumer services.

The candidate should have a strong understanding of the Saudi B2C market, proven

experience acquiring and growing a high volume of consumer customers, an established

network within relevant industries, and a strong track record in customer acquisition,

demand generation, sales strategy, and revenue growth.

Key Responsibilities

B2C Sales Strategy

• Develop and execute the B2C sales strategy for Madar’s last-mile delivery services.

• Define target customer segments based on customer needs, demographics,

locations, purchasing behavior, and delivery requirements.

• Identify high-potential B2C segments and develop strategies to increase customer

acquisition and revenue.

• Develop and execute plans to expand Madar’s B2C customer base across key Saudi

cities and markets.

• Set sales targets and develop action plans to achieve revenue and customer

acquisition objectives.

Customer Acquisition

• Lead the acquisition of new B2C customers through direct sales, partnerships,

referrals, digital channels, and other relevant acquisition channels.

• Build and manage a strong pipeline of prospective customers.

• Develop strategies to increase customer conversion from leads and prospects into

active customers.

• Identify opportunities to increase customer frequency, retention, and lifetime value.

• Develop initiatives to reactivate inactive customers and reduce customer churn.

E-commerce & Last-Mile Business Development

• Build relationships with e-commerce merchants, online sellers, retailers, social

commerce businesses, SMEs, and other businesses that require last-mile

delivery solutions.

• Identify potential customer segments that generate recurring delivery demand.

• Develop partnerships and commercial opportunities that can generate consistent

B2C delivery volumes.

• Understand customer delivery requirements and recommend appropriate Madar

solutions.

• Monitor market trends across e-commerce and last-mile delivery to identify new

business opportunities.

Demand Generation

• Develop initiatives to generate consistent delivery demand and customer

volume.

• Identify new customer acquisition channels and optimize existing channels.

• Work closely with Marketing and other teams to develop campaigns and initiatives

that drive customer acquisition and usage.

• Monitor acquisition performance, conversion rates, customer activity, and revenue

contribution.

• Continuously test and improve customer acquisition strategies.

Client & Partner Network

• Leverage an established network within the Saudi e-commerce, retail, delivery,

and last-mile ecosystem.

• Build and maintain relationships with key potential customers, merchants, retailers,

and strategic partners.

• Identify high-value accounts and opportunities that can generate recurring delivery

volumes.

• Lead commercial discussions, negotiations, and partnership agreements.

Market & Performance Management

• Monitor B2C market trends, competitor activities, customer behavior, and pricing.

• Track key KPIs including:

o New Customer Acquisition

o Active Customers

o Customer Conversion Rate

o Delivery Volume

o Revenue

o Customer Retention

o Customer Acquisition Cost

o Customer Lifetime Value

o Churn Rate

• Provide regular performance reports, forecasts, and recommendations to senior

management.

Team Leadership

• Lead and develop the B2C sales team.

• Set individual and team targets and monitor performance.

• Coach team members on prospecting, customer acquisition, negotiation, and

closing.

• Establish a results-driven culture focused on customer growth and revenue

• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.

• *5 to 7years of sales or business development experience in Saudi Arabia’s last-mile delivery

market.

• Proven track record of achieving sales targets and acquiring new customers.

• Strong understanding of the Saudi market and B2C customer behavior.

• Established network of potential customers is highly preferred.

• Experience in *e-commerce, logistics, delivery, or technology companies* is preferred.

• Strong communication, negotiation, and presentation skills.

• Strong customer relationship management skills.

• Self-motivated, results-oriented, and commercially driven.

• Good knowledge of CRM systems and sales pipeline management.

• Excellent command of Arabic and English.