Associate Director - Private Banking Front Office - Private Banking Front Office

JOB DESCRIPTION

1

Job Title

Ass. Director- Private Banking

Department

RBG Private Banking

Direct Supervisor

Senior Director/ Unit Head- Private Banking

RBG 873

2

Job Purpose

• To provide his portfolio of HNW clients with personalized service so as to develop close relationships, achieve maximum profitable contribution for the client and bank and retain their loyalty and respect.

• The job holder is required to enhance Private Banking sales / revenues and promote the cross selling of bank products to all existing clients.

• Job Holder must be able to source new business of Super HNW individuals through referrals, marketing activities, and personal contacts.

• Financial Advisor must ensure that client are aware of all financial services offered by the banks many departments, TCM, Trade Finance, Mortgage, Corporate Finance etc.

3Dimensions

Operating Budget

Number of Staff

Capital Exp. Budget

Others

4Key Result Areas

• Optimize the potential value of the client base through the delivery of Private Banking products and services and actively identify new customers
• Ability to communicate with HNW clients to structure advise based on client needs
• Ability to recognize opportunities to partner with other bank professionals to service client needs and maximize bank revenues.
• Maximizing profitability from the Private Banking base whilst countering competition from other providers offering alternative investment / WM opportunities.
• Safeguard the bank from potential loss / AML fraud/ and ensure ethical behavior
• Safeguard banks reputation by ensuring ethical professional behavior at all times before/during after sales
• Enhance market profile and awareness.
• Achieve revenue goals, sales & portfolio growth targets across a range of products & services (Investments, Term Deposits, CASA balances, TCM, FX trading, share financing, etc)
• Acquire ‘new to bank’ NHW clients
• Maintain a superior customer service experience for clients including pre-empting issues and proactive servicing.
• Minimize customer attrition
• Maintain proactive client contact

5Operating Environment, Framework and Boundaries, Working Relationships

• Interact with product managers/investment advisory/ line managers/ cross sales mgr / CSO’s to constantly provide feedback on competition and customer response to products/services
• Co ordinate activities with other department in order to maximize conversions from the lead referral process.
• Ensure client expectations are constantly met.

6

Problem Solving

• Ability to understand customer’s financial needs on a one to one basis
• Intricate understanding of products pertaining to HNW customers – both internal & external (competitors)
• Advanced market knowledge of various investment vehicles / markets / economics.
• Accurate projection of sales numbers.
• Proactive action on customer feedback /needs
• Timely escalation of service issues.

7

Decision Making Authority & Responsibility

• Pricing discretion for effective relationship management
• Strong responsibility for ethical selling to customers with complete disclosure about the products & services.

8

Knowledge, Skills and Experience

• University Graduate
• Strong numbers, selling & investments/ Financial Market Knowledge
• Strong Interpersonal skills and cultural sensitivity
• Relationship Management & Networking skills. Extrovert / Amiable personality
• At least, 2 years experience of a similar job with another bank / financial services co in UAE, they should be certified from the Securities & Investment Institute (SII) for selling investment.

9

Behavioral Competencies

COMPETENCY

LEVEL (1-4)

(1- Basic 4-SR MANAGERIAL)

Customer Focus

(L-3) (M-3)

Leadership

(L-2) (M-3)

Commercial Awareness

(L-3) (M-3)

Interpersonal Relationships

(L-3) (M-3)

Commitment to Results

(L-3) (M-3)

Job Holder

Date

Line Manager

Date

Approved By

Date