
Mashreq Bank
Product Manager, Cards
🇦🇪 UAE, UAE🏢 On-site
💰 Estimated salary: AED 12,000–45,000/month· MenaJobs market estimate
Product ManagementFinancial ModelingCredit CardsBusiness CaseDigital StrategyCustomer ExperiencePayments Schemes
At a Glance
- Category
- 🏦 Finance & Banking
- Level
- Senior
- Type
- Full-time
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- Design, develop and maintain attractive and sustainable card products that drive customer acquisition and sustainable card usage – proposition, target customer segments, financial viability, market positioning & launch strategies, implementation roadmaps, sales strategy and BAU maintenance
- Continually explore potential co-brand and other product partnerships in the market, prepare business case pitch decks along with detailed financial models and align with such potential partners as well as internal stakeholders on the product constructs and their implementation
- Evaluate the existing value propositions on a regular basis and make strategic as well as tactical changes to ensure the CVP remains best-in-class
- Run simulation models and analyses to conduct detailed cost estimations and cost-benefit analysis across products
- Identify and form strategic, long term as well as event-based partnerships to augment CVPS. Drive onboarding and integration of all partners with relevant internal stakeholders – Procurement, Finance, Legal, IT, Ops etc.
- Drive product launches, re-launches and maintenance, working closely with internal stakeholders such as IT, Ops, Marketing and Digital. Ensure all approvals are in place as per the bank’s policy guidelines
- Conceptualize and drive credit cards acquisition strategies – digital user experience, policy optimization, channel management, and performance monitoring
- Work closely with the risk team to evaluate the performance of existing policy programs, and propose and implement policy changes and/or test programs in order to maximize the risk-adjusted returns from new acquisitions for the business
- Design and run an effective onboarding and early account management program, aimed at maximizing activation and early spends
- Adopt a digital-first strategy for all product and portfolio actions – acquisitions, early account management, card maintenance, card services, portfolio/inorganic sales, engagement programs and customer retention
- Own the end-to-end customer experience for all initiatives – digitization of services, straight-through processing, first-point-resolution, management of customer complaints and resolution TATs
- Work closely with the Payments' Schemes, including the commercial and legal agreements with the Schemes
- Deliver management presentations and updates on regular business performance, opportunities and key risks
Requirements
- •Experience in designing and developing card products
- •Ability to prepare business case pitch decks and detailed financial models
- •Experience in running simulation models and cost-benefit analyses
- •Knowledge of credit card acquisition strategies and policy optimization
- •Experience with Payments' Schemes and commercial/legal agreements
- •Ability to manage end-to-end customer experience and digitization
Responsibilities
- •Develop card products focusing on proposition, target segments, and financial viability
- •Explore and form co-brand and other product partnerships
- •Evaluate and update existing value propositions (CVP) regularly
- •Drive onboarding and integration of partners with internal stakeholders (Procurement, Finance, Legal, IT, Ops)
- •Lead product launches, re-launches, and BAU maintenance
- •Conceptualize digital-first acquisition strategies and channel management
- •Work with risk teams to maximize risk-adjusted returns
- •Deliver management presentations on business performance, opportunities, and risks
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- Get every weak line rewritten
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GCC Info
Company

Mashreq Bank
5000+ employees
Mashreq Bank offers a wide range of banking products and services, including retail, corporate, and investment banking. It serves individuals and businesses across the UAE and internationally.
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