Manager - CLM
At a Glance
- Category
- 🏦 Finance & Banking
- Level
- Senior
- Type
- Full-time
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The primary purpose of the CLM (Customer Lifecycle Management) unit is to develop a customer-centric approach, enhancing revenue from existing or NTB (New to Bank) customers on an ongoing basis through cross-selling, lead generation, campaign management, trigger-based events, retention initiatives and Customer Life Cycle Management Campaigns. This Unit analyzes customers’ data, behavior and profile and based on specific criteria to target customers for specific products and actions
The CLM Team is responsible for designing the Bank’s CLM campaigns in different channels (EDM, SMS, EI + In-App, EI + Push Notifications, WhatsApp, frontline) and based on specific criteria, to automate the targeted list generation and the campaign launch through Campaign Automation.
Responsibilities
- •Develop a customer-centric approach to enhance revenue from existing and New to Bank (NTB) customers.
- •Drive cross-selling, lead generation, and retention initiatives.
- •Analyze customer data, behavior, and profiles to target specific products and actions.
- •Design CLM campaigns across multiple channels including EDM, SMS, In-App, Push Notifications, WhatsApp, and frontline.
- •Automate targeted list generation and campaign launches through Campaign Automation.
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Guides for this role
- Check your CV before Emirates Islamic Bank passes on it
- Get every weak line rewritten
- Download a CV written for the Gulf
Free check in 60 seconds. Fixes $5.88 one-time, only if you want them.
Emirates Islamic Bank offers a comprehensive range of Sharia-compliant banking products and services for individuals and businesses. It serves customers across the UAE.