Manager – Brand Experience & Campaigns

The Manager – Brand Experience & Campaigns will be responsible for managing and delivering integrated brand and campaign initiatives, ensuring consistent and impactful representation of Mashreq across customer touchpoints. The role will manage campaigns from briefing through execution, working closely with business, product, digital, media and communications teams to ensure initiatives are delivered on time, within approved budgets and in line with Group brand standards. The role will also contribute to enhancing the overall brand experience across physical, digital and customer-facing channels. The individual will work closely with Brand and Marketing teams across markets to support cross-market initiatives, campaign localization and consistent application of the Mashreq brand.

• Manage the consistent application of Mashreq brand standards across customer and marketing touchpoints.
• Review brand executions and guide stakeholders and agencies to ensure quality and consistency.
• Identify opportunities to enhance brand experience across physical, digital and campaign touchpoints.
• Manage integrated campaigns from briefing and creative development through production and market execution
• Coordinate with Product, Segment, Digital, Media, PR and other stakeholders to ensure effective campaign delivery.
• Manage campaign calendars, timelines and deliverables, proactively addressing executional gaps.
• Work closely with Brand and Marketing teams across markets to support Group campaigns and initiatives.
• Support localization and adaptation while maintaining consistency with Group brand direction.
• Share best practices and contribute to greater alignment across markets.
• Monitor budgets for assigned campaigns and initiatives, ensuring activities remain within approved allocations.
• Drive cost efficiency, particularly for production and requirements outside agreed agency retainers.
• Coordinate with Finance and Procurement on relevant financial processes.

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Relevant experience in brand management, integrated campaigns or marketing, preferably within banking, financial services or a major consumer brand.
• Experience managing creative and production agencies and working with multiple internal stakeholders.
• Experience managing campaign budgets and multi-channel executions.
• Strong understanding of branding, campaign development and customer experience.
• Strong project and stakeholder management skills.
• Ability to manage multiple priorities and deadlines.
• Good commercial and budget awareness.
• Strong communication and presentation skills.
• High attention to detail and creative quality.
• Collaborative, solutions-oriented and results focused.