Lead Digital Marketing Manager
💰 Estimated salary: AED 22,000–35,000/month· MenaJobs market estimate
At a Glance
- Category
- 📢 Marketing & Sales
- Level
- Senior
- Type
- Full-time
What the Software Sees
- See what hiring software sees in your CV before Al Tayer Group does
- Get every weak line rewritten
- Download a CV written for the Gulf
Free check in 60 seconds. Fixes $5.88 one-time, only if you want them.
Decide where Ounass’s paid media money goes and prove what it returns. You own the cross-channel budget envelope, the allocation rules the channel leads execute against, the measurement standard that says which number decides, and the forecast. You run the incrementality programme and take over the marketing mix model. You also know how to setup and interpret marginal economics tactics on Performance Marketing Channels.
Every allocation decision you make can be defended with data in front of the VP Marketing and Finance, and the forecast you sign is the one the business plans on.
You report to the Director Marketing and sit beside the channel leads for Paid Search, Paid Social, Influencer Marketing, etc., who run their channels. You do not run campaigns. You set the envelope, the rules and the measurement; they own execution and pacing inside it. BI, Data, Growth, and Finance are your closest partners. Commercial and Retail Media are your main internal clients for the numbers
Requirements
- •Ability to defend allocation decisions with data to VP Marketing and Finance
- •Experience running incrementality programmes
- •Knowledge of marketing mix modeling
- •Ability to interpret marginal economics tactics on Performance Marketing Channels
- •Experience partnering with BI, Data, Growth, and Finance teams
Responsibilities
- •Own the cross-channel budget envelope and allocation rules
- •Define measurement standards for performance tracking
- •Create and sign off on marketing forecasts
- •Manage the marketing mix model
- •Collaborate with channel leads for Paid Search, Paid Social, and Influencer Marketing
- •Act as a primary partner for Commercial and Retail Media internal clients
Related Jobs4 similar jobs
Browse Similar
- See what hiring software sees in your CV before Al Tayer Group does
- Get every weak line rewritten
- Download a CV written for the Gulf
Free check in 60 seconds. Fixes $5.88 one-time, only if you want them.
Al Tayer Group is a leading luxury retailer and operator of international brands across the Middle East. It manages a portfolio of fashion, beauty, and lifestyle brands.