Influencer & Collaborations Assistant Manager
At a Glance
- Category
- 📢 Marketing & Sales
- Level
- Senior
- Type
- Full-time
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Who We Are
Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles.
Our Mission
To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.
Summary
The PR & Influencer Relations Assistant Manager will support the development and execution of strategic PR and influencer marketing initiatives to enhance brand awareness, engagement, and growth for KAYALI on a global scale. This role requires a motivated and detail-oriented individual with a passion for beauty and fragrance, strong communication skills, and a collaborative mindset.
Essential Duties and Responsibilities
- Assist in the development and implementation of global PR and influencer strategies aligned with KAYALI’s marketing calendar and brand objectives
- Contribute to achieving strong global Earned Media Value (EMV) across influencer and media channels
- Monitor market trends and competitor activity to support KAYALI’s presence and innovation in the beauty and fragrance industry
- Support the growth and maintenance of KAYALI’s influencer database, identifying new talent and nurturing relationships with content creators
- Help execute influencer campaigns and partnerships that drive awareness, engagement, and conversion
- Track and analyze influencer performance to inform campaign adjustments and improve ROI
- Assist in building and maintaining relationships with key media contacts in the beauty and lifestyle space
- Support the development of press materials including product information, press releases, and brand storytelling content
- Coordinate efforts to secure media coverage including features, interviews, and brand stories
- Help organize and execute PR and influencer events, both online and in person, to support launches and brand moments
- Collaborate with internal teams to ensure alignment and smooth execution of events and campaigns
- Use analytic tools to monitor and report on campaign performance
- Prepare campaign reports with insights and recommendations to inform future strategies
- Work with freelancers and external partners as needed, promoting a collaborative and creative working environment
- Collaborate with global teams to ensure consistent messaging and best practice sharing
- Support with influencer and VIP gifting
- Work closely with our product development team as well as suppliers to develop merchandise for our PR packages
- Assist with influencer outreach
- Support with inquiries and requests received through our inbox
Work closely with our regional market teams to support with influencer activations
Requirements
- Bachelor’s degree in Public Relations, Marketing, Communications, or a related field
- 3–5 years of experience in PR or influencer marketing, ideally within the beauty or fragrance industry
- Strong interpersonal and relationship-building skills
- Analytical mindset with experience in campaign tracking and reporting
- Passionate about the beauty and fragrance industry, with a good understanding of key trends and voices
- Experience with influencer marketing and PR tools (e.g., Brand Watch, Tribe Dynamics, Cision)
- Strong organizational skills with the ability to manage multiple projects at once
- Proficient in Microsoft Office, especially Excel and PowerPoint
- Creative and proactive approach to problem solving and ideation.
- Premium Medical/Dental/Vision coverage
- Find your Magic Days
- Volunteer Day
- Birthday Leave
- Egg Freezing Benefits
- Employee discounts on all Kayali products
- Quarterly product gifting
Requirements
- •Motivated and detail-oriented individual
- •Passion for beauty and fragrance
- •Strong communication skills
- •Collaborative mindset
Responsibilities
- •Assist in development and implementation of global PR and influencer strategies
- •Contribute to achieving global Earned Media Value (EMV)
- •Monitor market trends and competitor activity
- •Maintain and grow influencer database and nurture relationships
- •Execute influencer campaigns and partnerships
- •Track and analyze influencer performance and ROI
- •Build and maintain relationships with media contacts
- •Support development of press materials and brand storytelling
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- See if your CV layout works for Kayali
- Get every weak line rewritten
- Download a CV written for the Gulf
Free check in 60 seconds. Fixes $5.88 one-time, only if you want them.
Kayali is a luxury fragrance house offering a range of perfumes. The brand focuses on creating unique and captivating scents for consumers.