Head of Sales | Al- Futtaim Automotive | Honda & Trading Enterprises

Job Requisition ID: 181382

About Al-Futtaim
Established in the 1930s, Al-Futtaim is one of the most diversified and progressive privately held regional businesses, headquartered in Dubai. Operating across more than 20 countries, the Group spans automotive, financial services, real estate, retail and health. With more than 40,000 employees, Al-Futtaim represents over 200 of the world’s most recognised brands, including Toyota, Lexus, IKEA, ACE and Marks & Spencer. Driven by its purpose to enrich lives and elevate communities, Al-Futtaim focuses on digital innovation, AI, sustainable growth and strategic partnerships, creating long-term value for customers, communities and partners while building a responsible legacy for future generations.

Overview Of The Role:
The Sales Director will define and execute the overall commercial and sales strategy of Al-Futtaim, focusing on achieving revenue, profitability, market share, and customer experience objectives. The role is crucial for providing strategic leadership across New Vehicle, Fleet/B2B, Government, Corporate, and Pre-Owned businesses. As a key member of the leadership team, the Sales Director works closely with OEMs and senior stakeholders to drive sustainable growth, ensure operational excellence, and secure long-term business success.

What You Will Do:

Business Strategy & Growth

• Develop and execute the overall sales strategy to drive sustainable growth, profitability, and market share across all sales channels.

• Identify new business opportunities, market expansion initiatives, and commercial growth levers aligned with organizational objectives.

Commercial Performance & P&L Ownership

• Own and drive overall sales performance, revenue, profitability, and market share targets across New Vehicle, Fleet/B2B, and Pre-Owned businesses.

• Ensure effective governance, performance reviews, and corrective actions to deliver annual business objectives.

Multi-Channel Sales Leadership

• Provide strategic oversight and direction across Retail, Fleet, Corporate, Government, SME, and Pre-Owned operations.

• Ensure alignment of sales priorities, customer strategies, and business plans across all channels.

OEM & Strategic Stakeholder Management

• Serve as the primary executive interface with OEM partners and key strategic stakeholders.

• Influence business decisions through market intelligence, commercial insights, and strategic recommendations.

Customer & Brand Excellence

• Champion customer-centricity and ensure delivery of best-in-class customer experience standards across the business.

• Drive initiatives that enhance brand reputation, customer loyalty, retention, and satisfaction metrics.

Governance, Compliance & Business Planning

• Ensure effective business planning, forecasting, budgeting, and performance management processes are in place.

• Maintain compliance with OEM standards, corporate governance requirements, and regulatory obligations.

Business Transformation & Continuous Improvement

• Lead strategic initiatives that enhance operational effectiveness, digital capability, productivity, and commercial performance.

• Drive innovation and best-practice adoption to strengthen competitive positioning and business sustainability.

Leadership & Organizational Capability

• Build and lead a high-performing leadership team through coaching, succession planning, and capability development.

• Foster a culture of accountability, collaboration, customer focus, and continuous improvement across the sales organization.

Required Skills To Be Successful:

• Strategic business planning and execution.

• Strong commercial and financial acumen.

• Advanced stakeholder management and negotiation skills.

• Data analytics, forecasting, and performance management.

What Qualifies You For The Role:

• Bachelor's degree in business administration, Marketing, Commerce, or related discipline.

• MBA or Postgraduate Qualification preferred.

• 15+ years of progressive automotive sales leadership experience.

• Significant experience leading multi-channel sales operations including Retail, Fleet/B2B, Corporate, Government, and Pre-Owned Vehicle businesses.

• Proven track record of managing large-scale commercial operations with full P&L responsibility.

• Experience working directly with automotive OEMs and dealer networks.

• Prior experience in GCC automotive markets is highly preferred.
Al-Futtaim Automotive is one of the region's leading mobility businesses, operating across eight countries in the Middle East, Asia and North Africa.

With a portfolio of more than 25 world-leading brands, we deliver one of the region's most comprehensive mobility ecosystems.

Our capabilities span passenger vehicles, commercial vehicles and industrial equipment, backed by integrated logistics, leasing, aftersales and financial services that deliver a seamless customer experience across every stage of the mobility journey.

Our vision is to become a world-class mobility player, creating better experiences for our customers through innovation, digital transformation and a relentless focus on customer experience. We work alongside some of the world's most trusted automotive brands to shape the future of mobility, delivering solutions that meet the evolving needs of individuals, businesses and communities.

Behind everything we do is a team of more than 9,000 colleagues united by ambition, collaboration and a shared commitment to progress. Together, we're shaping the future of mobility, embracing new technologies and creating better experiences for our customers.  At Al-Futtaim Automotive, you'll be empowered to turn ambition into action and help move our customers, our business and your career forward.