Head of Marketing - Luxury Real Estate Developer

Reporting To: Chief Marketing Officer (CMO)

About the Client

Our client is a Dubai-based real estate developer focused on creating thoughtfully designed homes for modern living. Its development philosophy combines timeless architecture, human-centric planning, and quality-led design. The business places strong emphasis on integrating wellbeing into everyday living and creating spaces that balance functionality, comfort, and enduring value. The organisation is building its market presence with a focus on design excellence, customer experience, and long-term relevance.

Role Purpose

The Head of Marketing will lead the creation of brand credibility, market visibility, and a strong demand-generation engine from inception. This role requires a strategic, hands-on leader with expertise in luxury branding, performance marketing, and market localization, working closely with digital and design teams to deliver premium brand execution and measurable business growth.

Key Responsibilities

Brand Building & Trust Creation

• Act as the brand ambassador, ensuring credibility, consistency, and trust in the market.
• Position the brand as a luxury, European-inspired, design-led developer with strong local relevance.
• Develop compelling brand narratives focused on aspiration, reliability, and long-term value.

Demand Strategy & Funnel Ownership

• Design and manage the full customer journey: Awareness → Consideration → Engagement → Conversion → Advocacy.
• Identify micro-engagement touchpoints across digital and physical platforms.
• Implement tracking and analytics to monitor behaviour and optimise performance.
• Partner with Sales to align marketing output with revenue objectives.

Digital, Social & Physical Presence

• Oversee social media, SEO, website content, digital campaigns, and physical branding initiatives.
• Ensure consistent brand representation across all touchpoints.
• Localise content while maintaining a premium European design identity.

Campaign Planning & Execution

• Lead integrated campaigns for branding, project launches, and sales-driven initiatives.
• Define media mix, messaging frameworks, and budget allocation.
• Monitor campaign performance and continuously optimise ROI.

Sponsorships & Partnerships

• Identify strategic sponsorships aligned with luxury, lifestyle, and culture.
• Build partnerships with media platforms, luxury brands, and cultural institutions.
• Ensure all collaborations enhance brand equity and visibility.

Leadership & Team Building

• Build and lead high-performing teams across brand, performance, content, and partnerships.
• Collaborate closely with the Head of Digital for world-class creative execution.
• Manage agencies, vendors, and consultants effectively.

Key Deliverables (18–24 Months)

• Establish a trusted luxury brand presence.
• Create a fully measurable and scalable sales funnel.
• Deliver strong digital and physical brand visibility.
• Execute successful project and brand launches.
• Develop high-impact strategic partnerships.

Key Performance Indicators (KPIs)

• Brand awareness, perception, and trust.
• Project launch effectiveness and sales enablement.
• Brand consistency and quality.
• Marketing ROI and budget control.
• Team and partner performance.

Qualifications & Experience

• 10–15+ years of senior marketing leadership experience.
• Background in real estate development, luxury, lifestyle, hospitality, or premium brands.
• Proven experience building brands at early or growth stages.
• Strong digital, performance marketing, and analytics expertise.
• Excellent leadership, stakeholder management, and execution capability.
An executive-level compensation package aligned with UAE market standards.