Head of Marketing | Corporate Services | Blue
At a Glance
- Category
- 📢 Marketing & Sales
- Level
- C-Level
- Type
- Full-time
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Job Requisition ID: 183391
About Al-Futtaim
Established in the 1930s, Al-Futtaim is one of the most diversified and progressive privately held regional businesses, headquartered in Dubai. Operating across more than 20 countries, the Group spans automotive, financial services, real estate, retail and health. With more than 40,000 employees, Al-Futtaim represents over 200 of the world’s most recognised brands, including Toyota, Lexus, IKEA, ACE and Marks & Spencer. Driven by its purpose to enrich lives and elevate communities, Al-Futtaim focuses on digital innovation, AI, sustainable growth and strategic partnerships, creating long-term value for customers, communities and partners while building a responsible legacy for future generations.
Overview Of The Role:
- The Head of Marketing for Blue is responsible for leading the development and execution of marketing strategies and plans to enhance the brand's image, drive KPIs, and establish Blue as a market leader. This includes overseeing marketing campaigns, ensuring customer experience excellence, and fostering team development to achieve substantial market growth and consumer engagement.
What You Will Do:
Marketing Strategy
- Develop the integrated regional marketing strategy & implementation roadmap including product launches and communication campaigns.
- Drive brand awareness, consideration, and relevance amongst target audiences.
- Drive market share growth by developing brand equity and improving customer loyalty.
- Monitor consumer behaviors, market trends, demographics, and competitor activities.
Activation & Campaigns
- Manage and coordinate external agency partners.
- Lead and execute consumer communications across integrated channels.
- Coordinate with the digital team for strategy implementations and campaigns integration.
- Sustain a performance measurement framework across key platforms to drive growth.
- Responsible for financial planning and reporting with a KPI framework for campaign attribution and ROI measurement.
- Ensure campaigns integrate relevant local insights across various countries.
Customer Experience
- Support delivery of exemplary Customer Experience across all brand touchpoints.
- Improve Customer Experience in retail sales spaces and workshops with consistent branding strategies.
Team Management
- Develop a talent management system for recruiting, developing, and engaging marketing professionals.
- Lead a lean and effective marketing team structure.
- Drive team performance through measurable KPIs.
- Ensure compliance with Standard Operating Procedures.
- Promote Al-Futtaim Values in the workplace.
- Monitor talent management KPIs, engagement scores, and team performance.
Required Skills To Be Successful:
- Strategic thinking and structured business understanding.
- Strong communication skills with internal and external stakeholders.
- Leadership and motivational skills within direct line management or matrix setup.
- Ability to influence senior level through proposals and business cases.
What Qualifies You For The Role:
- Bachelor's degree in Business, Marketing or related field preferred.
- Minimum 10 to 15 years of work experience in Marketing & Communications.
- Experience in advertising agencies is a plus.
• Proven track record in multi-market communications and delivering customer-centric strategies.
We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.
Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.
As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.
Requirements
- •Strategic thinking and structured business understanding
- •Strong communication skills with internal and external stakeholders
- •Leadership and motivational skills within direct line management or matrix setup
- •Ability to influence senior level through proposals and business cases
Responsibilities
- •Develop integrated regional marketing strategy implementation roadmap including product launches
- •Drive brand awareness, consideration, and relevance amongst target audiences
- •Drive market share growth by developing brand equity and improving customer loyalty
- •Monitor consumer behaviors, market trends, demographics, and competitor activities
- •Manage and coordinate external agency partners
- •Lead and execute consumer communications across integrated channels
- •Coordinate with the digital team for strategy implementations and campaigns integration
- •Responsible for financial planning and reporting with a KPI framework for campaign attribution and ROI measurement
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Al-Futtaim Group is a large, private conglomerate with operations spanning automotive, retail, real estate, and financial services. It serves consumers and businesses across the Middle East, Africa, and Asia.