
Commercial Director
At a Glance
- Category
- 🏨 Hospitality & Tourism
- Level
- C-Level
- Experience
- 4+ years
- Type
- Full-time
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About the RoleWe are looking for an experienced and commercially driven Commercial Director to lead our hotel’s sales, marketing, revenue management and commercial strategy and drive revenue growth across rooms, food and beverage, banqueting, and other hotel services.The successful candidate will provide strategic direction to the commercial team, develop and implement effective commercial strategies, strengthen business relationships, and ensure the hotel consistently achieves and exceeds its room-night, revenue and profitability targets.Every day is different, but you’ll mostly be:
• Lead the hotel's commercial function, including Revenue Management, Sales, Marketing and PR.
• Develop and execute strategies to drive occupancy, ADR, revenue, market share and profitability.
• Lead pricing, forecasting, budgeting and revenue optimization initiatives.
• Partner with the General Manager and Finance team to deliver commercial and GOP targets.
• Work closely with regional and brand commercial teams to align strategies, maximize opportunities and drive commercial performance.
• Drive Kimpton's luxury lifestyle positioning through strategic partnerships, PR, brand collaborations and activations.
• Build strong relationships with key clients, ownership, corporate partners and industry stakeholders.
• Identify and develop new business opportunities across corporate, government, tourism and emerging market segments.
• Represent the hotel at key industry events, trade shows and networking opportunities.
• Monitor market trends and commercial performance, implementing strategies to maximize results.
• Lead, develop and inspire a high-performing commercial team.
What We Need From You – Qualifications & Experience
• Bachelor’s degree or higher education qualification in Marketing, Business Administration, Hospitality Management, or a related field; equivalent professional experience may also be considered.
• Minimum 4 years of experience in hotel or hospitality sales and marketing, with proven experience managing or supervising a sales and/or marketing team.
• Strong understanding of hotel commercial operations, sales strategies, marketing activities, revenue generation, and customer acquisition.
• Proven track record of achieving sales, occupancy, revenue, and marketing performance targets.
• Strong knowledge of the local business environment, market trends, customer segments, and corporate landscape.
• Demonstrated experience in developing and executing marketing campaigns, promotional activities, partnerships, and initiatives that generate measurable commercial results.
• Strong understanding of revenue management, pricing strategy, forecasting and revenue optimization.
• Strong understanding of digital marketing, social media, online channels, and other relevant marketing platforms is an advantage.
• Excellent leadership, communication, negotiation, presentation, and relationship-management skills.
• Strong analytical and reporting capabilities, with the ability to translate market and performance data into effective sales, marketing and commercial actions.
• Fluent in English; proficiency in additional languages is an advantage.
What You Can Expect From UsWe give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life – including a full uniform, impressive room discounts and some of the best training in the business.Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.IHG gives every member of the team the room they need to belong, grow and make a difference in a collaborative environment. We know that to work well, we need to feel well – both inside and outside of work – and through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace.So, join us and you’ll become part of our ever-growing global family.
Requirements
- •Bachelor’s degree or higher in Marketing, Business Administration, Hospitality Management, or related field
- •Minimum 4 years of experience in hotel or hospitality sales and marketing
- •Proven experience managing or supervising a sales and/or marketing team
- •Strong understanding of hotel commercial operations and revenue generation
- •Proven track record of achieving sales, occupancy, and revenue targets
- •Strong knowledge of the local business environment and market trends
- •Experience in developing and executing marketing campaigns and partnerships
- •Strong understanding of revenue management, pricing strategy, and forecasting
Nice to Have
- •Strong understanding of digital marketing, social media, and online channels
Responsibilities
- •Lead the hotel's commercial function including Revenue Management, Sales, Marketing, and PR
- •Develop and execute strategies to drive occupancy, ADR, revenue, market share, and profitability
- •Lead pricing, forecasting, budgeting, and revenue optimization initiatives
- •Partner with General Manager and Finance team to deliver GOP targets
- •Align strategies with regional and brand commercial teams
- •Drive luxury lifestyle positioning through strategic partnerships and brand collaborations
- •Build relationships with key clients, ownership, and corporate partners
- •Identify and develop new business opportunities across corporate and tourism segments
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Guides for this role
- See the score your CV gets before you apply to IHG
- Get every weak line rewritten
- Download a CV written for the Gulf
Free check in 60 seconds. Fixes $5.88 one-time, only if you want them.
IHG is a global hospitality company. It manages and franchises a portfolio of hotel brands, serving travelers and guests around the world.

