Cluster Sales Manager

Key Responsibilities
1. Sales & Revenue Generation
Develop and execute sales strategies to achieve and exceed the cluster's revenue targets.
Identify and pursue new business opportunities across corporate, government, leisure, MICE, wholesale, and other market segments.
Drive room nights, ADR, occupancy, and overall revenue contribution through effective account management and business development.
Promote all assigned hotels and ensure business is appropriately distributed across the cluster based on availability, rates, and market demand.
Monitor market trends, competitor activities, and customer requirements and recommend appropriate actions.
Conduct regular sales calls, client visits, site inspections, presentations, and networking activities.
2. Account Management
Develop and maintain strong relationships with key corporate accounts, travel agencies, government accounts, and other strategic partners.
Manage existing accounts to maximize production and identify opportunities for increased business.
Conduct regular account reviews and maintain accurate records of account production and potential.
Negotiate contracts, rates, and agreements within the approved commercial guidelines.
Ensure contracted accounts are properly maintained and business commitments are delivered.
3. Business Development
Proactively prospect for new accounts and develop a healthy pipeline of potential business.
Identify new market segments and commercial opportunities for the cluster.
Participate in sales blitzes, trade shows, exhibitions, roadshows, networking events, and other business development activities.
Develop local and regional partnerships that can generate additional business for the hotels.
Maintain strong knowledge of the local market, key industries, major companies, projects, and business developments.
4. Cluster Coordination
Work collaboratively with Sales, Revenue, Reservations, Marketing, and Operations teams across all assigned properties.
Coordinate sales activities and ensure consistent implementation of cluster sales strategies.
Share leads and business opportunities among the hotels to maximize total cluster revenue.
Support the development of joint sales initiatives and promotional campaigns.
Ensure all properties receive appropriate sales coverage and account attention.
5. Revenue & Commercial Performance
Work closely with Revenue Management to understand demand patterns, market segmentation, pricing, and business mix.
Monitor account production, room-night contribution, ADR, revenue, and other relevant commercial KPIs.
Identify gaps against targets and implement corrective sales actions.
Support the preparation of monthly and annual sales forecasts and business plans.
Provide regular reports on sales activities, account production, pipeline, and business opportunities.
6. Customer Relationship Management
Maintain a high level of customer engagement and ensure excellent service throughout the sales process.
Handle customer concerns and coordinate with relevant departments to ensure timely resolution.
Conduct regular client feedback sessions and identify opportunities to improve customer satisfaction and retention.
Build long-term relationships with key decision-makers and business partners.
7. Sales Administration & Reporting
Maintain accurate and up-to-date information in the hotel's approved CRM and sales systems.
Prepare weekly and monthly sales activity reports.
Maintain an updated account database, sales pipeline, call plans, and action plans.
Track account production against agreed targets and identify opportunities for improvement.
Ensure all sales activities comply with company policies, brand standards, and approved commercial procedures.
Key Performance Indicators (KPIs)
Cluster rooms revenue achievement
Corporate and key-account production
Room-night production
ADR contribution
New account acquisition
Account retention and growth
Sales call and client visit productivity
MICE and group business conversion
Sales pipeline value and conversion
Market share / RGI contribution
Customer satisfaction and account feedback
Achievement of monthly and annual sales targets
Qualifications & Experience
Bachelor's degree in Hotel Management, Business Administration, Sales & Marketing, or a related field.
Minimum 3–5 years of relevant hotel sales experience, preferably with experience in a supervisory or managerial capacity.
Previous experience handling corporate accounts, key accounts, and business development.
Experience in a multi-property or cluster environment is preferred.
Strong knowledge of the local hotel market and business environment.
Experience with hotel sales systems, CRM platforms, and Microsoft Office.
Strong negotiation, presentation, communication, and interpersonal skills.
Excellent English communication skills; Arabic is an advantage.
Core Competencies
Sales & Business Development
Account Management
Commercial Awareness
Negotiation Skills
Customer Relationship Management
Revenue & Market Analysis
Communication & Presentation
Networking
Problem Solving
Strategic Thinking
Teamwork & Collaboration
Results Orientation
Key Working Relationships

Internal:

Cluster Director of Sales / Director of Sales & Marketing
General Managers / Hotel Managers
Revenue Management
Reservations
Marketing
Front Office
Finance
F&B and Operations Teams

External:

Corporate clients
Government entities
Travel management companies
Travel agencies and tour operators
MICE and event organizers
Key business partners
Local and regional companies