B2C Growth & CRM Specialist

We are looking for a hands-on B2C growth and customer relationship management (CRM) specialist to help

individual property owners and landlords discover and choose KAIZEN’s Unit Management services. We give

owners one accountable team for tenant liaison, rent collection, maintenance coordination, and day-to-day unit

administration.

You will turn digital interest into qualified leads, appointments, and signed unit-management agreements through

relevant campaigns, personalised follow-up, and lifecycle automation. You will work closely with Marketing,

Creative, Content, Data, and the Unit Management sales team to improve each step of the customer journey.

Candidates from online travel agencies (OTAs), Booking.com-like travel platforms, holiday homes, hospitality, and

consumer digital marketplaces are especially welcome. Real estate experience is not essential; experience moving

consumers from enquiry to conversion is what matters.

Key responsibilities

• Campaign execution and acquisition. Build, schedule, and deploy campaigns across email, WhatsApp, SMS, social media, and relevant push or in-app channels. Manage audience selection, personalisation, quality assurance, and post-launch checks to generate qualified landlord enquiries.
• Lifecycle automation and lead nurturing. Build and maintain journeys for new enquiries, appointment reminders, incomplete enquiries, proposal follow-up, onboarding, retention, and winback. Reactivate dormant leads and eligible existing contacts with relevant service messages.
• Customer segmentation. Create segments and cohorts using property ownership information, service interest, enquiry source, engagement, intent, and lifecycle stage. Maintain accurate CRM records and communication preferences.
• Conversion and sales handoff. Agree lead qualification criteria with Unit Management sales, capture relevant owner and property details, route leads promptly, and maintain clear follow-up stages. Use sales feedback to improve enquiry-to-appointment and enquiry-to-contract conversion.
• Social creative and multichannel engagement. Create and adapt promotional copy and simple creative briefs for Facebook, Instagram, and TikTok. Work with Creative and Content colleagues to keep messages consistent across social campaigns, landing pages, and CRM journeys.
• SEO and organic acquisition. Execute the SEO roadmap for KAIZEN’s Unit Management services, covering keyword research, search intent mapping, on-page optimisation, content planning, and technical SEO coordination. Partner with the website team and agency to improve crawlability, indexation, internal linking, and organic rankings. Use Google Search Console and GA4 to measure non-branded search visibility, organic traffic, qualified owner enquiries, and conversions.
• AI and personalisation. Use AI tools for copy variants, audience insights, analysis, workflow efficiency, and campaign QA, with human review before launch. Support practical pilots for propensity-based segments, send-time optimisation, and service recommendations, and document results.
• A/B testing. Test subject lines, creative, calls to action, landing-page messages, audience selection, and journey timing. Set up variants accurately, monitor results, and turn findings into the next campaign improvements.
• Analytics and attribution. Maintain dashboards and weekly reporting on engagement, qualified leads, cost per qualified lead, appointments, signed agreements, and acquisition cost. Track enquiry-to-appointment and enquiry-to-contract conversion, use campaign tags and CRM source data to connect activity to outcomes, and share clear findings with Marketing and sales.

• 3–5 years of hands-on experience in B2C CRM, lifecycle marketing, digital growth, or customer acquisition, with examples of campaigns that improved engagement or conversion.
• Experience in travel platforms, OTAs, holiday homes, hospitality, consumer marketplaces, or other B2C digital services. Real estate experience is not required.
• Confidence using AI tools for content, research, analysis, and everyday productivity, supported by sound judgement and careful review.
• Practical experience building campaigns, segments, and automated journeys in a CRM or marketing automation platform such as CleverTap, MoEngage, Salesforce Marketing Cloud, or an equivalent system.
• Working knowledge of multichannel campaign delivery, lead nurturing, personalisation, A/B testing, and conversion funnels, including clear handoffs between Marketing and sales.
• Working knowledge of SEO, including keyword research, on-page optimisation, and Google Search Console, with the ability to translate search intent into content and landing-page improvements.
• Ability to create promotional content for Facebook, Instagram and TikTok and collaborate with creative colleagues on campaign assets.
• Comfort with spreadsheets, dashboards, campaign tracking, and interpreting performance data. Basic SQL, HTML, or personalisation scripting is an advantage.
• Strong written communication, attention to detail, and QA discipline, with the organisation to manage multiple campaigns and deadlines independently and collaboratively.
• Dubai based, with availability for flexible working and in-person meetings 2–3 times per week.
• B2B experience is an advantage.