e& Group
Sr. Manager/Product Marketing-Digital Entertainment
🇦🇪 Dubai, UAE🏢 On-site
Product MarketingeSportsGo-to-MarketDigital EntertainmentProduct Strategy
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The Senior Manager – Product Marketing (eSports) will own the product strategy, development, lifecycle, go-to-market execution, positioning, and commercial performance of the eSports portfolio.
The role is responsible for defining the eSports value proposition, launching and scaling new products and services, and driving customer acquisition, engagement, and monetization across consumer segments
Requirements
- •Product strategy ownership
- •Go-to-market execution experience
- •Positioning and commercial performance management
- •Customer acquisition and engagement strategies
Responsibilities
- •Define eSports value proposition
- •Launch and scale new products and services
- •Drive customer acquisition, engagement, and monetization
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