Performance Ops & Acquisition Lead - MENA

As Performance Ops & Acquisition Lead, you will own the full paid acquisition funnel and the marketing operations infrastructure that powers it — from strategy and campaign execution to analytics, process design, and team leadership — with the goal of driving qualified trader acquisition and brand awareness across the MENA region. You will lead a small regional marketing team while working closely with business development, product, and compliance teams to craft culturally resonant campaigns for Arabic- and English-speaking audiences, adapting TMGM's global brand for local relevance.

Key Responsibilities

Paid Acquisition & Campaign Management

▸ Plan, execute, and optimise paid media campaigns with a strong focus on Arabic-language audiences

▸ Manage significant regional ad budgets with rigorous focus on cost and return benchmarks

▸ Run A/B and multivariate tests on creatives, landing pages, and audience segments to continuously improve conversion rates

▸ Develop geo-targeted strategies across MENA markets, adapting to local platform behaviours and media buying nuances

Marketing Operations & Infrastructure

▸ Build and maintain end-to-end tracking and attribution frameworks to ensure accurate performance measurement across all paid channels

▸ Own and evolve the regional marketing technology stack, including CRM integration, marketing automation, lead scoring, and landing page tooling

▸ Develop and document standardised SOPs and reporting processes to support team efficiency and scalability

▸ Lead onboarding and capability building as the team grows, establishing best practices across campaign ops and analytics

▸ Collaborate with data and technology teams to implement proper funnel analysis and attribution modelling

Regional Strategy & Localisation

▸ Adapt TMGM's global brand messaging, campaigns, and creatives for cultural nuance and local market relevance across MENA

▸ Identify and capitalise on regional events, trading seasons, and market cycles to inform campaign calendars

▸ Partner with local influencers, media outlets, and affiliate networks to extend reach in key MENA markets

▸ Ensure all marketing activities comply with regional regulatory requirements

Analytics & Reporting

▸ Own performance dashboards and deliver regular reporting to senior leadership on key marketing KPIs

▸ Apply a data-driven approach to decision making, leveraging analytics and business intelligence platforms

▸ Monitor competitor activity and industry trends across MENA to identify growth opportunities

Team Leadership & Cross-Functional Collaboration

▸ Lead, mentor, and develop direct reports within the MENA marketing team, setting clear goals and fostering a high-performance culture

▸ Work with the global creative team to brief and produce high-quality Arabic and English ad creatives

▸ Partner with regional Sales and Business Development teams to align marketing campaigns with conversion and onboarding targets

▸ Liaise with Product and Technology teams to ensure landing pages and registration flows are optimised for MENA user behaviour

▸ Provide market intelligence and strategic input to inform TMGM's broader MENA go-to-market plans

Requirements

What We're Looking For

Essential Requirements

▸ 5+ years of hands-on performance and digital marketing experience, with at least 2 years focused on the MENA region

▸ Proven track record managing and scaling paid media campaigns across major channels with measurable results in a B2C environment

▸ Demonstrated experience building and leading a marketing team, with the ability to coach and develop junior talent

▸ Strong marketing operations mindset — experience owning marketing technology stacks, CRM integrations, lead scoring, and marketing automation tools

▸ Experience in financial services, fintech, forex/CFD trading, or adjacent regulated industries strongly preferred

▸ Deep understanding of the MENA digital landscape, including platform behaviours, audience segmentation, cultural sensitivities, and media buying nuances

▸ Strong analytical mindset with proficiency in web analytics, attribution tools, and business intelligence platforms

▸ Familiarity with regulatory marketing requirements in the UAE and wider Gulf markets

Preferred Qualifications

▸ Bachelor's degree in Marketing, Business, Communications, or a related field

▸ Relevant digital marketing certifications

▸ Experience building marketing operations infrastructure from the ground up in a growth or scale-up environment

▸ Exposure to affiliate marketing or partnership marketing in the trading sector

▸ Arabic language proficiency is a strong advantage