Senior Social Media Manager

Who We Are

Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination' in Arabic, KAYALI provides a modern fragrance experience inspired by Mona's rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world's most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles.

Our Mission

To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.

Summary
You will lead social strategy, content, community, and performance, while developing a high-caliber, multidisciplinary social team. You will guide the launch and evolution of social brands and channels, ensuring the brand shows up with intention, humanity, and cultural relevance. This role transforms community from a reactive function into a creative, culturally fluent growth engine one that builds connection, advocacy, and lasting brand love.

Core Responsibilities

1. Social Strategy, Culture & Crisis
• Shape and execute social strategy across existing and new brands
• Activate major cultural, platform, and industry moments with relevance and speed
• Guide the brand through political, cultural, or reputational moments with sound judgment, navigating ambiguity and stakeholder expectations to align teams around clear direction
• Own social listening strategy to anticipate risks, spot opportunities, and inform responses
• Partner with PR, legal, and brand teams on escalation and crisis response frameworks

2. Content & Creative Leadership
• Oversee social content strategy across platforms and formats
• Own the social editorial vision across platforms, setting the creative standard for quality, tone, and cultural relevance
• Balance speed, experimentation, and brand integrity across always-on and campaign content

3. Community, Brand Love & Earned Impact
• Lead community management as a strategic, creative discipline
• Design and oversee community-led activations that drive brand love, advocacy, and earned media
• Develop strategic gifting, outreach, and superfans programs
• Champion community-sourced content, conversation formats, and storytelling
• Ensure the brand shows up with humanity

4. Tools, Data & Best Practice
• Own best practices across social tools, workflows, and governance
• Lead dashboarding, reporting, and data visualization
• Translate performance and insights into clear narratives for senior stakeholders
• Ensure ways of working actively power tools for efficiency, insight, and scale

5. People Leadership & Team Growth
• Manage and develop community managers, social planners, and creators
• Develop the team’s technical excellence and emotional maturity, enabling sound judgment, ownership, and sustainable performance
• Foster a culture of psychological safety, accountability, and ambition
• Lead with compassion, clarity, and purpose

6. Growth, Commerce & Innovation
• Understand how organic social best syncs with paid media and ecommerce
• Partner with performance teams to support conversion without compromising brand voice
• Apply AI tools for content creation, ideation, workflow efficiency, and insight generation

Requirements

• min of 10 years of experience in social media, community, or content leadership in a global brand
• Proven people management and team-building experience
• Deep understanding of social platforms, tools, and internet culture
• Strong strategic thinking paired with hands-on execution instincts
• Confidence navigating sensitive or high-pressure moments
• Ability to translate data and complexity into clarity
• Passion for beauty, fragrance, and cultural storytelling Benefits

• Premium Medical/Dental/Vision coverage
• Find Your Magic Days
• Volunteer Day
• Professional Development Days
• Birthday leave
• Employee discounts Kayali products
• Product gifting
• Egg Freezing Benefits

Kayali is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.