Product Lead B2C

About Us: We are a pioneering leader in the online event guide and ticketing solution industry and have been revolutionizing the event landscape in the Gulf region since 2009.

As the largest ticketing provider in the MENA, we proudly serve an extensive array of events across the United Arab Emirates, Saudi Arabia, Oman, Bahrain and other countries.

About the role: as an experienced Product Lead B2C, you’ll play a pivotal role in shaping the future of our B2C products across various countries.

Key Responsibilities:

• Define the product strategy and roadmap in close collaboration with the senior management team and other key stakeholders, ensuring alignment with the organization’s objectives;
• Lead the B2C team towards achieving the goal;
• Help in management and growth product team;
• Drive the development of innovative products and services, establishing new unique selling propositions in key markets and ensuring differentiation from competitors;
• Maintain comprehensive visibility of product operations and growth, facilitating timely data-informed decisions across the organization;
• Develop and manage the end-to-end process for collecting business requirements, incorporating inputs from Executives, and ensuring comprehensive understanding and alignment;
• Work collaboratively with the product development team to validate and deliver successful products through design, build, test, release, and maintenance while ensuring revenue, efficiency, and customer satisfaction goals are met;
• Maintain a deep understanding of our data and analytics to incorporate into product planning;
• Communicate the state of projects across;
• Conduct and analyze various A/B testing use cases and optimizations to improve conversions.

• 4-5+ years experience in product management, preferably B2C E-com, Ticketing, Travel;
• 1-2+ years experience with a lead role;
• English and Russian proficiency is a must;
• Experience in A/B testing;
• Experienced with agile planning, development, and communication management tools: JIRA, Slack, and similar;
• Experienced working as part of a distributed & remote team;
• A great sense for business, technology, and UX -with proven ability to work with business stakeholders, and developers, in a dynamic environment;
• Ability to ask the right questions, and use both quantitative and qualitative metrics to answer them;
• Experience working across multiple teams and delivering platform-wide solutions would be an advantage;
• Experience working on ticketing platforms, e-commerce websites, and marketplace would be an advantage;
• Experience working with AI-agents and LLM-models for improving process and clients features would be an advantage.
• Ability to create, maintain, and adapt product roadmaps;
• Prioritize features based on strategic impact, user value, and ROI;
• Translating high-level company objectives (OKRs) into actionable product/feature goals;
• Negotiating requirements, timelines, and resources with senior leadership, cross-functional teams, and external partners;
• Conducting user interviews, focus groups, or usability testing;
• Creating user personas and journeys;
• Understanding how web applications are structured (APIs, front-end frameworks, hosting, cloud services);
• Proficiency in interpreting data from Google Analytics, Metabase, Looker Studio, and Excel/Google Sheets;
• Working effectively with designers, developers, QA testers, marketing, finance, and ops teams;
• Comfortable leading demos, retrospective sessions, and stakeholder briefings;
• Identifying market gaps, staying current with competitor offerings, discovering strategic growth areas.

• A dynamic and inclusive work environment;
• The opportunity to work with a leading ticketing provider in GCC;
• A chance to contribute to the entertainment industry and help shape experiences for millions of users;
• Help with relocation or remote working format;
• Competitive salary and benefits.