Marketing Executive (Saudi National) - LIONS Riyadh

Company Description

Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).

Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.

Be part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.

Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.

About LIONS Riyadh

LIONS Riyadh marks a bold new chapter for the world’s most prestigious platform for creative marketing. Launched by Tahaluf in partnership with LIONS and Saudi Arabia’s Ministry of Media, it is a distinct Festival within the global LIONS community, home to the renowned Cannes Lions International Festival of Creativity. Designed to amplify Middle Eastern creativity on the global stage, LIONS Riyadh will showcase the region’s talent, ideas and storytelling while connecting its creative industries with the world’s leading networks, brands and decision-makers. The inaugural three-day Festival takes place at KAFD, Riyadh, from 6–8 December 2027. It will bring together regional and global CMOs, creative leaders, agencies, brands and emerging talent around creative excellence, effectiveness, culture and the future of the industry.

Job Description

The Marketing Executive is responsible for planning and implementing marketing campaigns to achieve business targets and objectives.

Working with the Marketing Manager, senior stakeholders and external vendors to support the overarching marketing strategy and commercial objectives through increased brand engagement.

The Marketing Executive will support the delivery of creative, audience-led campaigns for LIONS Riyadh across digital, social, CRM, content and partner channels.

The role will help bring the Festival to life through strong storytelling, relevant content and high-quality campaign execution, engaging audiences across Saudi Arabia, the GCC and international markets.

This is a hands-on role for someone who is curious, creative and culturally aware, with a strong interest in marketing, media, advertising, creativity and emerging trends.

Key Responsibilities

• Design and deliver targeted content across multiple platforms to increase audience engagement and retention.

• Execute media plans and produce marketing communications materials using relevant visual assets and content.

• Copywriting and content: create impactful, audience and insight-led content appropriate to each channel, with strong proofreading and attention to detail.

• Support the execution of integrated campaigns across email, social media, digital, web, CRM and partner channels.

• Turn LIONS Riyadh speakers, content, partnerships and Festival announcements into engaging campaign moments.

• Support the development of audience-specific messaging for CMOs, creative leaders, agencies, brands, creators and emerging talent.

• Employ a metrics-driven approach to outbound activity and demonstrate a strong understanding of the importance of data.

• Track campaign performance, engagement and conversion and use insights to improve future activity.

• Conduct market research to understand audiences, competitors and market trends, with particular focus on customer insight and experience.

• Monitor creative, media, marketing and cultural trends to identify relevant content and campaign opportunities for LIONS Riyadh.

• Build positive relationships with internal colleagues, agencies, partners and external stakeholders.

• Work closely with Marketing, Content, PR, Creative and Commercial teams to support joined-up campaign delivery.

• Maintain strong consistency across LIONS Riyadh messaging, tone of voice and campaign assets.

• Support social media and community engagement activity before, during and after the Festival.

• Assist with onsite marketing activity and real-time content during LIONS Riyadh where required.

Qualifications

• Minimum of 2 years’ experience as Marketing Executive

• Bachelor’s Degree or equivalent experience

• Degree or professional background in Marketing, Communications, Media, Creative Industries or a related field is advantageous.

Qualities & experience

• Marketing strategy and delivery.

• Brand management.

• Copywriting and editing.

• Customer experience.

• Data gathering and analysis.

• Market insight.

• Relationship management.

• Creativity and communicating for impact.

• Strong written communication and storytelling skills.

• Good understanding of digital, social media, CRM and content marketing.

• Strong attention to detail and visual awareness.

• Ability to manage multiple deadlines in a fast-paced environment.

• Curiosity about creativity, advertising, media, culture and emerging trends.

• Ability to work collaboratively across multiple teams and stakeholders.

• Comfortable using data and insight to inform campaign decisions.

• Saudi and regional cultural awareness with an international outlook.

• Arabic and English communication skills are highly desirable.

Additional Information

Core Benefits:

• Medical Insurance
• Annual leave – 25 days
• Remote working on Sundays
• Working anywhere – 1 month every year
• School fees contribution, 40,000 SAR per child per year (up to a max of three children)
• Wellbeing Benefits
• Individual annual flight allowance for expats Local Relocation Package*:

• Paid flight to Riyadh
• 30 days accommodation or suitable serviced apartment from arrival date or a one-off payment of SAR 5,000
• Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs*If eligible

We work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. We don't just accept difference, we celebrate it. We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit. We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.