Manager- Content Creation | Emirati Talent
At a Glance
- Category
- 🎬 Media & Creative
- Level
- Mid-Level
- Type
- Full-time
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ROLE SUMMARY
Create and deliver platform-native, social-first content that enhances MAF's corporate brand, executive visibility, employer brand, and stakeholder engagement. Translate communication priorities into engaging, audience-focused content across enterprise social channels while adapting to emerging trends and ensuring brand consistency, governance, and reputational integrity.
ROLE PROFILE
• Develop social-first content across digital platforms, including LinkedIn, Instagram, TikTok, Snapchat, and YouTube Shorts, aligned with Corporate Communications priorities.
• Transform corporate announcements, campaigns, leadership messages, events, and culture stories into engaging platform-specific content.
• Monitor social trends, audience behaviours, conversations, and engagement insights to optimise content performance and relevance.
• Collaborate with creative teams, executives, communication partners, and agencies to deliver a consistent content pipeline.
• Leverage artificial intelligence-assisted tools for content creation, editing, localisation, and optimisation while ensuring accuracy and brand alignment.
• Analyse performance data, maintain content calendars, and improve publishing processes through insights and social listening.
REQUIREMENTS
• Hold a bachelor’s degree in marketing, digital media, communications, journalism, or a related field.
• Bring 4–6 years of experience in social content creation, digital publishing, and platform-native storytelling.
• Demonstrate strong knowledge of short-form content, community engagement, social analytics, and audience behaviours.
• Apply expertise in brand tone, content workflows, and digital communication best practices.
WHAT WE OFFER
- At Majid Al Futtaim, we’re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!
- Work in a friendly environment, where everyone shares positive vibes and excited about our future.
- Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.
Requirements
- •Bachelor’s degree in marketing, digital media, communications, journalism, or a related field
- •4–6 years of experience in social content creation, digital publishing, and platform-native storytelling
- •Strong knowledge of short-form content, community engagement, and social analytics
- •Expertise in brand tone, content workflows, and digital communication best practices
Responsibilities
- •Create and deliver platform-native, social-first content for corporate brand, executive visibility, and employer brand
- •Translate communication priorities into engaging content across enterprise social channels
- •Develop content for LinkedIn, Instagram, TikTok, Snapchat, and YouTube Shorts
- •Transform corporate announcements, campaigns, and leadership messages into platform-specific content
- •Monitor social trends, audience behaviors, and engagement insights to optimize performance
- •Collaborate with creative teams, executives, communication partners, and agencies
- •Leverage AI-assisted tools for content creation, editing, localization, and optimization
- •Analyze performance data, maintain content calendars, and improve publishing processes
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Majid Al Futtaim is a leading conglomerate in the Middle East, Africa, and Asia. They own, operate and develop shopping malls, communities, businesses, and leisure facilities.