Manager, Brand & CSR (UAE National Only)
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Responsibilities
• Lead and drive the development of the Mashreq brand image in the UAE
• Embody a customer-centric approach, understanding and prioritizing the needs of the customer in all marketing and communications activity
• Work closely with the Brand team to ensure a one-brand approach that works for international audiences (Manager – Marketing & Brand Strategy will ‘own’ the whole brand strategy including the international element)
• Lead the development of the D&I programme for the bank in conjunction with Corporate Affairs – promoting the voices and visibility of women and PWD from both staff and customers, in our external communications.
• Work closely with the B&C team to ensure there is a singular tone of voice developed and maintained across Arabic communication, in all channels
• Proactively build relationships with the business marketing teams to find opportunities to extend brand campaigns in to product awareness, and ensure brand acts in support of the bank’s revenue targets
• Take a digital-first approach to all marketing communications and PR, in how we structure programmes, as well as how we communicate
• Work with the insight team where required on brand insight programmesExperience
• 10 years of substantive related banking experience or exception experience in another marketing field, incorporating analysis and leadership responsibilities.
• Sound knowledge of budgeting, forecasting and analyzing expense for various activities
• Proven success in dealing with various external agencies and building relationships.
• Good oral and written communication skills in English.
• Ability to view “big picture” and align tactical objectives with strategic ones.
• Ability to quickly identify and position the business for change, both internally and externally.
• Ability to ensure all activities are conducted in line with the missions/vision, business objectives, and regulatory controls expected by the organization.
• Strong interpersonal skills.
• Excellent Communication Skills
Requirements
- •10 years of substantive related banking experience or exceptional experience in another marketing field
- •Incorporating analysis and leadership responsibilities
- •Sound knowledge of budgeting, forecasting and analyzing expense
- •Proven success in dealing with various external agencies and building relationships
- •Good oral and written communication skills in English
- •Ability to view "big picture" and align tactical objectives with strategic ones
- •Ability to quickly identify and position the business for change
- •Strong interpersonal skills
Nice to Have
- •Excellent Communication Skills
Responsibilities
- •Lead and drive the development of the bank's brand image in the UAE
- •Embody a customer-centric approach
- •Lead the development of the D&I programme for the bank
- •Develop and maintain a singular tone of voice across Arabic communication
- •Find opportunities to extend brand campaigns into product awareness
- •Take a digital-first approach to all marketing communications and PR
- •Work with the insight team on brand insight programmes
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- See the score Mashreq Bank's ATS gives your resume
- Get AI-rewritten bullet points
- Download Gulf-ready CV
60 seconds. $3.99 one-time.
Mashreq Bank offers a wide range of banking products and services, including retail, corporate, and investment banking. It serves individuals and businesses across the UAE and internationally.
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