Lead Specialist, Content & Media II

Job Title

Lead Specialist, Content and MediaReporting to

Director, Content

Business Unit/Function

Corporate Strategy and Business Development

Department

Corporate Communication Department

Job Purpose:

To lead the execution and management of content and media activities across all channels, including traditional media, digital platforms, internal communications, public relations, campaigns, and the Maaden website.

The role ensures all content is aligned with Maaden brand guidelines, business priorities, and communication objectives, while maintaining consistency, quality, and performance across all touchpoints.

Key Accountabilities:

• Execute and manage integrated content and media plans across all channels, including traditional media, digital platforms, internal communications, public relations, and campaigns

• Own and maintain website content, ensuring accuracy, relevance, and alignment with business priorities

• Manage editorial calendars across all channels and ensure timely delivery of content

• Act as a focal point for content coordination across internal stakeholders and functions

• Translate business and corporate priorities into clear, effective, and engaging content across formats and channels

• Manage external agencies and partners (creative, media, PR) to deliver high-quality output on time

• Review and refine content to ensure consistency in tone of voice, messaging, and visual identity

• Ensure alignment across all communication outputs to present a unified Maaden voice

• Support the rollout of campaigns, announcements, and key corporate initiatives

• Monitor content and media performance, providing insights and recommendations for optimization

• Ensure all content complies with Maaden brand guidelines, internal governance, and communication protocols

Minimum Qualifications, Experience and Competencies

Minimum Qualifications:

• Bachelor’s degree in marketing, Communications, Media, or a related field.Minimum Experience:

• 5–7 years of experience in content, digital, communications, or media roles

• Experience managing website content and working with CMS platforms

• Proven experience working with agencies and cross-functional teams

Maaden High Performance Competencies:

(As per corporate framework)

Skills:

• Strong content development and editorial skills in both English and Arabic

• Excellent written and verbal communication skills in English and Arabic (required)

• Good understanding of digital and traditional media channels, content best practices, and PR fundamentals

• Ability to manage multiple workstreams and meet deadlines

• Strong stakeholder management and coordination skills

• Analytical mindset with the ability to track and interpret performance