Senior Creative Director

THE MANDATE

Our client is Saudi Arabia's leading delivery company — > a national brand built on operational excellence has assigned Ultimate Peaks for the mission. What it has never done is build a consumer brand that people actually feel. That changes now.

This is not a marketing management role. The brief from our client's leadership is simple and unambiguous:

"Build a brand Saudi people actually talk about."

The Senior Creative Director will take an operationally strong national brand that has not meaningfully evolved in nearly two decades and transform it into a brand that Saudi consumers follow, talk about, and choose first. You will have a real budget, a real mandate, and direct access to the company's senior leadership.

THIS IS NOT THE ROLE FOR SOMEONE WHO

x Manages agencies and approves presentations

x Has the title but has never built a brand from the inside

x Thinks in TV spots, billboards, and press releases

x Treats Snapchat as a channel to outsource

WHAT WE ARE LOOKING FOR

A Saudi national, ideally between 28 and 45, with the following proven track record:

• Lives and breathes Saudi digital culture. Understands what makes content travel on Snapchat, what moments Saudi youth care about, and what trends before it trends — not because they read a report, but because they are part of that culture.
• Has a documented track record of campaigns or brand moments that went genuinely viral in the Saudi market — earned by the strength of the idea, not the size of the budget.
• Thinks like a creator and measures like a CFO. Can generate a bold idea on Monday and show you meaningful numbers by Friday. Creativity is the starting point, not the finish line.
• Has owned Snapchat natively — not 'we include Snapchat in the mix.' Deep, hands-on experience with AR lenses, Saudi Snap Stars, creator councils, and what drives genuine platform engagement.
• Has built or significantly transformed a consumer brand in Saudi Arabia. Evidence of before-and-after brand outcomes — not just a list of campaign credits.
• Is commercially disciplined. Every riyal spent is connected to a measurable outcome: B2C acquisition, app downloads, repeat usage, or share of voice.
• Has led a team and managed agency relationships as the director — as the person setting the brief, not the client being briefed.KEY RESPONSIBILITIES

Brand transformation

• Develop and own the brand strategy, visual identity evolution, and tone of voice
• Lead the creative vision across all consumer touchpoints — digital, physical, and experiential
• Build a brand narrative that Saudi consumers connect with emotionally, not just functionally

Content and platform leadership

• Own the Snapchat strategy end-to-end — lenses, creator partnerships, Snap Stars, community activation
• Drive an always-on content engine across relevant Saudi digital platforms
• Build and maintain relationships with Saudi creators, influencers, and cultural tastemakers

Commercial impact

• Connect every creative initiative to measurable commercial outcomes — acquisition, retention, share of voice
• Manage the marketing budget with full accountability for ROI
• Set and track brand health KPIs: awareness, consideration, net promoter score

Team and agency leadership

• Build and lead an internal creative team capable of moving at the speed of culture
• Direct external agencies with a clear brief and creative standards — not the other way around
• Report directly to the Chief Commercial Officer with full senior leadership accessWHAT A GOOD CANDIDATE LOOKS LIKE

You have transformed how a Saudi consumer brand is perceived —> there is a clear before and after, and you can articulate exactly what you changed and why it worked.

You have produced content that Saudi people shared without being paid to share it. You have made a brand feel alive on Snapchat. You have connected a creative campaign directly to a commercial result.

You are known - or deserve to be known- as one of the people building Saudi consumer culture, not just marketing to it.