Saudi national_Marketing Manager | Financial Services | Commercial Mobility Solutions

Job Requisition ID: 176483

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the role:

• Marketing department lead in charge of developing marketing and digital strategies for Mobility Solutions new units, used vehicles, and aftersales in full respect of Mobility Solutions standards and Brand positioning of “Experience Amazing”. The scope includes Brand Activations Management at Intersect by Mobility Solutions.

• Define and implement on time cost and quality the annual marketing plan within the given budget to deliver volume and profit target.

• Implement the right digital and social media strategy in the world of 2018 matching the digital audience’s needs of today and beyond on all Mobility Solutions platforms and paid digital media aiming to position Mobility Solutions as a Digital leader in Premium. “Breakthrough mindset”

• Animate, influence and own the client/agencies’ relationships (Creative, Media, social media, Website & Event) in leading all input and output executions to deliver on Mobility Solutions “Experience Amazing” tagline and luxury lifestyle positioning.

• Collaborate with sales (retail, corporate, government, SME & fleet), aftersales, product planning, Al-Futtaim Automotive Group’s digital, PR and finance teams to ensure proper communication and synergies over the expected targets (sales & profit).

• Own Marketing Budget Management with Zero overspend and in line with Al-Futtaim processes including Procurement involvement whenever required.

• Work closely with Mobility Solutions International, TMC MENAC (Middle East division in Japan) and TMC MENARO (Middle East Representative Office in Dubai) to ensure Principal support and compliance with brand vision and marketing communications standards.


What you will do:

• Lead the monthly marketing promotional activation linked with pricing and product department

• Implement brand events to deliver luxury lifestyle and “Experience Amazing” positioning

• Own Marketing Budget  Management

• Lead the Mobility Solutions  Digital Transformation Task Force pre, during and post purchase

• Maximise sales and revenue

• Develop Brand power


Required Skills to be successful:

• Automotive - Leasing

• Digital Marketing 


About the Team:

• You will be reporting to GM - Financing & Insurance 


What equips you for the role:

•    University graduate level with Marketing as Major

•    5+ years of experience in marketing communications in the Middle East with an understanding of the local culture and context

•    Experience in brand management 
         •    Automotive background is a plus

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