Marketing Strategist

Our client is a forward-thinking organization seeking a strategic marketing mind to drive brand growth and market positioning. This role offers the opportunity to shape marketing strategy across multiple channels and make a measurable impact on business objectives.

The Role

We're seeking a Marketing Strategist who can develop data-driven marketing strategies, lead campaign planning, and translate business goals into compelling marketing initiatives. You'll work cross-functionally to drive brand awareness, customer acquisition, and market share growth.

Key Responsibilities

Strategic Planning & Development

• Develop comprehensive marketing strategies aligned with business objectives
• Conduct market research, competitive analysis, and consumer insights studies
• Define brand positioning, messaging frameworks, and value propositions
• Create go-to-market strategies for new products, services, or market entries
• Set marketing KPIs and track performance against strategic goals

Campaign Strategy & Execution

• Lead integrated marketing campaign development across digital and traditional channels
• Develop customer segmentation strategies and targeted marketing approaches
• Create marketing calendars and ensure strategic alignment across initiatives
• Collaborate with creative teams to develop compelling campaign concepts
• Optimize marketing mix and budget allocation across channels

Data Analysis & Insights

• Analyze marketing performance data and derive actionable insights
• Monitor market trends, consumer behavior, and competitive landscape
• Conduct A/B testing and experimentation to optimize campaigns
• Prepare strategic recommendations based on data analysis
• Present findings and strategies to senior leadership

Cross-Functional Collaboration

• Partner with sales, product, and business development teams
• Work closely with creative, content, and digital marketing teams
• Coordinate with external agencies and vendors
• Align marketing strategy with overall business strategy
• Facilitate strategic planning sessions and workshops

Brand & Market Development

• Develop brand architecture and positioning strategies
• Identify new market opportunities and growth areas
• Create customer journey maps and touchpoint strategies
• Monitor brand health metrics and recommend improvements
• Stay current with industry trends and marketing innovations

Essential Requirements

Experience & Background

• 4-7 years in marketing strategy, brand management, or strategic planning
• Proven track record developing and executing successful marketing strategies
• Experience in both digital and traditional marketing channels
• Background in B2C or B2B marketing (industry-specific experience preferred)
• Agency or consultancy experience a plus

Strategic & Analytical Skills

• Strong strategic thinking and problem-solving capabilities
• Excellent data analysis and interpretation skills
• Proficiency with marketing analytics tools (Google Analytics, social media insights, etc.)
• Experience with market research methodologies
• Understanding of marketing attribution and ROI measurement

Technical Competencies

• Expertise in digital marketing channels (SEO, SEM, social media, email, content)
• Familiarity with marketing automation platforms (HubSpot, Marketo, etc.)
• Proficiency in data visualization tools (Tableau, Power BI, or similar)
• Strong PowerPoint/presentation skills
• Understanding of CRM systems and customer data platforms

Marketing Knowledge

• Deep understanding of consumer psychology and behavior
• Knowledge of brand building and positioning frameworks
• Experience with growth marketing and performance marketing
• Understanding of marketing funnel optimization
• Awareness of emerging marketing technologies and trends

Soft Skills

• Excellent communication and presentation abilities
• Strategic mindset with attention to execution details
• Ability to influence stakeholders at all levels
• Project management and organizational skills
• Creative problem-solving approach

What We're Looking For

The Ideal Candidate:

• Combines strategic vision with practical execution
• Data-driven yet creatively minded
• Comfortable with ambiguity and fast-paced environments
• Passionate about brand building and customer experience
• Collaborative team player with leadership potential

What's on Offer

• Competitive salary package
• Opportunity to shape marketing strategy and direction
• Work on diverse, high-impact marketing initiatives
• Professional development and growth opportunities
• Dynamic, results-oriented team environment