Head of Personal Brand & Growth

Overview

We are hiring a strategic growth leader to own and scale our personal brand and lead generation

ecosystem. This is not a social media manager role. This position is responsible for turning content

into consistent, qualified real estate leads. You will manage freelancers, agencies, content

direction, and growth strategy end-to-end.

Key Objective

Build a structured content and marketing system that generates consistent high-quality real estate

investor leads.

Core Responsibilities

Growth & Lead Generation

• Design and execute strategy to generate leads from social platforms

• Build funnels, automations, and conversion systems

• Manage paid ads and performance metrics including CPL, ROI, and conversions

Content Strategy & Direction

• Define positioning, messaging, and content pillars

• Plan monthly content calendar

• Review scripts, edits, and content performance

• Guide creative direction (not primary editor)

Content Production (Hands-On)

• Shoot and edit short-form video content (approximately 10 videos per month) when required

• Capture high-quality property, lifestyle, and personal brand content independently

• Ensure quick turnaround for time-sensitive market opportunities

• Maintain quality standards across filming, lighting, framing, and editing

Team & Vendor Management

• Lead freelancers, editors, and agencies

• Ensure brand consistency and execution quality

• Build scalable systems and workflows

Platform Growth

• Oversee short-form content output

• Manage audience engagement and inbound enquiries

• Identify trends and opportunities in the real estate market

Field Presence

• Attend shoots, events, and property visits

• Capture and direct daily content opportunities

Requirements

• Minimum 3–4 years in brand growth, digital marketing, or content-driven lead generation

• Real estate industry experience required

• Proven ability to generate leads from social media

• Strong strategic thinking and ownership mindset

• Experience managing freelancers or agencies

• Proactive and execution-driven

• Arabic preferred

• Must have UAE driving licence and own car

• Must work on-site daily (9am–6pm)

Benefits

Salary plus performance incentive linked to lead generation and revenue impact.