Digital PM (Group) Digital Assets | Corporate Services | Financial Services

Job Requisition ID: 174634

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview Of The Role:

• The Digital Product Manager for Financial Services Digital Assets is responsible for leading the development and management of the bank's primary digital products, including the mobile application, websites, and API platforms. This role focuses on automotive finance solutions like leasing, car rental, and hire purchase across GCC countries. The manager will ensure these digital assets enhance customer acquisition, engagement, and drive sales growth, balancing business objectives with delivering exceptional digital journeys.

What You Will Do:

Mobile App Management

• Lead the mobile-first strategy and end-to-end management of the mobile app experience for leasing, rental, and hire purchase products across the GCC.

• Oversee the evolution and performance of supporting digital assets, including websites and APIs that enable product discovery, lead generation, onboarding, and servicing.

• Collaborate with design, development, and API teams to ensure delivery of intuitive, fast, and engaging digital journeys.

• Drive digital customer acquisition, cross-sell, and upsell strategies within the app and across integrated digital channels.

Product Strategy and Development

• Develop product roadmaps and feature prioritization in alignment with market needs, regulatory requirements, and customer expectations across the region.

• Continuously enhance digital experience based on usage analytics, customer feedback, and benchmark data.

• Track and report on key digital asset KPIs including adoption, conversion, retention, and sales contribution.

Collaboration and Compliance

• Coordinate with business units, including automotive finance, leasing, retail lending, and marketing teams, to align digital capabilities with commercial goals.

• Ensure compliance with digital regulatory standards across all operating markets in the GCC.

Required Skills To Be Successful:

• Expertise in mobile-first product management and digital experience design.

• Strong grasp of API ecosystems and their role in digital product distribution and integration.

• Excellent communication, collaboration, and stakeholder engagement skills.

• Agile mindset with strong organizational and delivery capabilities.

What Qualifies You For The Role:

• Bachelor's degree in Business, Finance, Computer Science, or a related field.

• 5+ years of experience in digital product management with a focus on mobile applications, APIs, and web platforms.

• Background in financial services or automotive finance, specifically leasing, rental, and hire purchase, with cross-market exposure in GCC countries.

• Proven track record in delivering and optimizing digital customer experiences and driving product-led digital growth.


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