Cluster Director of Marketing & Communications

Company Description

The FAENA Movement is a journey of art, culture, and community. Rooted in the soulful traditions of the South and elevated by imaginative design, our culture celebrates authentic hospitality and transformative experiences. We create spaces where dreams are brought to life—through bold ideas, meaningful collaboration, and a deep sense of purpose.

As we continue our expansion into the Kingdom of Saudi Arabia, FAENA The Red Sea will mark a new chapter—visionary in spirit, exceptional in execution. We’re building more than a hotel; we’re shaping a world of beauty, wonder, and connection. If you’re driven by creativity, excellence, and a desire to be part of something extraordinary, we invite you to help bring this vision to life.

Job Description

FAENA is seeking an exceptional Cluster Director of Marketing & Communications to lead the strategic positioning, storytelling, and brand evolution of FAENA The Red Sea and FAENA Wadi Safar. This highly strategic leadership role is responsible for developing and executing integrated marketing, communications, public relations, and brand strategies across both destinations, ensuring alignment with FAENA's global vision while driving awareness, reputation, and commercial performance.

Working across multiple ownership groups, corporate stakeholders, destination partners, and executive leadership teams, the successful candidate will serve as a trusted advisor and brand steward, navigating a complex stakeholder landscape while delivering compelling campaigns, meaningful partnerships, and innovative storytelling that positions both properties among the world's leading luxury lifestyle destinations.

Key Responsibilities

• Develop and execute the cluster-wide Marketing & Communications strategy for FAENA The Red Sea and FAENA Wadi Safar.
• Serve as the strategic marketing advisor to ownership groups, executive leadership, and corporate stakeholders.
• Lead the positioning, launch, and ongoing brand development of both destinations, ensuring alignment with FAENA's global vision and standards.
• Act as the guardian of the FAENA brand, ensuring consistency across all communications, guest touchpoints, campaigns, and partnerships.
• Build and maintain strong relationships with multiple ownership representatives, destination partners, government entities, tourism authorities, and key stakeholders.
• Develop integrated annual marketing plans that support commercial objectives, brand growth, and market share expansion.
• Oversee all marketing, communications, public relations, social media, content, digital marketing, advertising, and creative initiatives across the cluster.
• Lead strategic storytelling initiatives that showcase FAENA's unique blend of luxury, culture, wellness, entertainment, and art.
• Direct the development of pre-opening, launch, and ongoing marketing campaigns for both properties.
• Collaborate closely with Commercial, Revenue, Sales, Operations, Residences, Spa, Culinary, and Events teams to ensure business alignment.
• Identify and cultivate strategic partnerships with luxury brands, cultural institutions, creative collaborators, influencers, and industry leaders.
• Oversee reputation management, media relations, crisis communications, and executive communications strategies.
• Manage external agencies, creative partners, production teams, and media buying agencies to ensure maximum return on investment.
• Develop and oversee annual marketing budgets, ensuring effective allocation of resources and strong commercial outcomes.
• Analyze campaign performance, market intelligence, consumer insights, and competitive trends to inform strategic decision-making.
• Lead, mentor, and develop a high-performing Marketing & Communications team across multiple properties.
• Champion innovation, creativity, and excellence while fostering a culture of collaboration, accountability, and continuous improvement.

Qualifications

• Minimum 8–10 years of progressive marketing leadership experience in luxury hospitality, lifestyle brands, or cultural institutions.
• Proven success managing complex stakeholder relationships, including ownership groups, developers, corporate offices, government entities, and external partners.
• Strong background in luxury brand positioning, public relations, digital marketing, content strategy, and integrated communications.
• Experience supporting luxury hotel openings, destination launches, or mixed-use developments is highly advantageous.
• Demonstrated ability to balance strategic thinking with commercial performance and operational execution.
• Experience working within Saudi Arabia, the GCC, or emerging luxury destinations is preferred.
• Bachelor’s degree in marketing, Communications, or a related field required, advanced degree preferred.
• Proven success developing and executing 360° marketing campaigns across luxury channels.
• Strong knowledge of social media trends, digital marketing, SEO, CRM, and analytics.
• Familiarity with CMS platforms, design tools (Adobe Creative Suite), and project management platforms.
• Experience leading a team and collaborating with cross-functional departments.