Campaign Specialist

About the Role

At Soum, we’re looking for a creative and strategic Campaign Specialist to lead marketing campaigns across Electronics & Cars categories. This role focuses on campaign strategy, creative ideation, influencer marketing, partnerships, and campaign execution — working closely with Digital, Content, and Design teams to deliver impactful campaigns that drive awareness, engagement, and sales.

You'll own campaign execution across our social and digital channels, develop SEO-driven content strategies, and work closely with our CRM and growth teams to optimize every touchpoint in the customer journey.

Responsibilities:

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Develop campaign strategies and marketing plans aligned with business goals

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Plan and execute campaigns for Cars & Electronics categories

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Lead influencer campaigns end-to-end, including sourcing, briefing, content direction, follow-ups, and execution

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Build creative campaign concepts, storytelling angles, and content ideas

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Write campaign copies, scripts, hooks, and social media content directions

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Coordinate with the Digital team to launch campaigns and ensure smooth execution

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Manage partnerships and collaboration opportunities with brands and influencers

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Collaborate with internal teams, including Content, Design, CRM, and Production

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Monitor campaign performance and suggest creative optimizations

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Stay updated on trends, audience behavior, and competitor activities

Requirements:

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1–2 years of experience in campaign management, influencer marketing, or brand marketing

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Strong strategic thinking and campaign planning skills

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Creative mindset with strong storytelling ability

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Excellent Arabic copywriting and scriptwriting skills

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Strong communication and project coordination abilities

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Ability to manage multiple campaigns in a fast-paced environment

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Experience in the automotive or electronics industries is a plus

Preferred Skills:

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Campaign planning & strategy

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Influencer marketing

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Creative ideation

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Scriptwriting & content direction

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Partnership management

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Cross-functional collaboration

Why Soum?

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High ownership and autonomy — you'll have real impact from day one

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Fast-moving, collaborative team that values speed, trust, and results

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Work on Saudi Arabia's fastest-growing used electronics and cars marketplace

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Be part of a growth-stage company with strong momentum and a clear vision

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Competitive compensation and a culture that invests in great people