VP, Marketing Business Partnerships - Business Banking
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The VP, Business Banking Marketing is accountable for leading the end‑to‑end marketing strategy and execution for FAB’s Business Banking segment, covering micro, SME, commercial, and ecosystem propositions.
The role drives strategic growth across acquisition, engagement, retention, and cross‑sell, positioning FAB as the primary banking partner of choice for businesses in the UAE.
Operating as the senior marketing lead for the Business Bank, this role partners closely with Business Banking Leadership, Product, Digital, Analytics, CRM, Corporate Communications, and Distribution to design and deploy integrated marketing programmes that accelerate revenue growth and reinforce FAB’s competitive differentiation.
Requirements
- •Accountable for end-to-end marketing strategy and execution for FAB’s Business Banking segment
- •Covers micro, SME, commercial, and ecosystem propositions
- •Drives strategic growth across acquisition, engagement, retention, and cross-sell
- •Positions FAB as the primary banking partner of choice for businesses in the UAE
- •Partners closely with Business Banking Leadership, Product, Digital, Analytics, CRM, Corporate Communications, and Distribution
- •Designs and deploys integrated marketing programs to accelerate revenue growth
Responsibilities
- •Lead marketing strategy and execution for Business Banking
- •Drive customer acquisition, engagement, retention, and cross-sell
- •Position FAB as the primary banking partner for businesses
- •Collaborate with internal stakeholders to design and deploy marketing programs
- •Accelerate revenue growth for the Business Banking segment
Browse Similar
- Find what's costing you interviews at FAB Bank
- Get AI-rewritten bullet points
- Download Gulf-ready CV
60 seconds. $3.99 one-time.
FAB Bank (First Abu Dhabi Bank) is the UAE's largest bank and one of the world's largest and safest financial institutions. It offers a wide array of financial services.
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