VP, Customer Marketing
Before You Apply
- See if your CV survives FAB Bank's ATS filters
- Get AI-rewritten bullet points
- Download Gulf-ready CV
60 seconds. $3.99 one-time.
Lead Continuous Relationship Marketing (CRM) strategy and execution, transforming customer engagement into deep, trust-based relationships. Own strategic vision and operational delivery of CRM programmes that drive measurable business growth through sophisticated customer lifecycle marketing. This strategic role requires balancing visionary thinking with pragmatic execution, orchestrating cross-functional collaboration across Product, Marketing, Customer Intelligence & Insight, Digital, and Customer Experience teams.
North Star: CRM will be how we become our customers' first call for every financial decision in their lives.
Growth Mandate: Deliver against four levers: more customers (retention, loyalty), banking more (balances, frequency, borrowing), more products (cross-sell, wallet share), for longer (tenure extension).
Requirements
- •Lead Continuous Relationship Marketing (CRM) strategy and execution
- •Transform customer engagement into deep, trust-based relationships
- •Own strategic vision and operational delivery of CRM programmes
- •Drive measurable business growth through sophisticated customer lifecycle marketing
- •Balance visionary thinking with pragmatic execution
- •Orchestrate cross-functional collaboration across Product, Marketing, Customer Intelligence Insight, Digital, and Customer Experience teams
Responsibilities
- •Achieve retention, loyalty, increased banking activity, cross-selling, and longer customer tenure
Related Jobs
Browse Similar
- See if your CV survives FAB Bank's ATS filters
- Get AI-rewritten bullet points
- Download Gulf-ready CV
60 seconds. $3.99 one-time.
FAB Bank (First Abu Dhabi Bank) is the UAE's largest bank and one of the world's largest and safest financial institutions. It offers a wide array of financial services.
Visit WebsiteView all jobs