Specialist, Branding & Design

JOB PURPOSE:

The Specialist, Branding & Design is responsible for developing and executing branding strategies and
design solutions that align with the organization's vision and goals. This role involves creating impactful visual
content, managing corporate branding initiatives, and ensuring consistency across all communication channels.
The Specialist collaborates with internal teams and external partners to enhance brand visibility and
engagement, while maintaining high standards of creativity and innovation. The position requires a deep
understanding of design principles, branding strategies, and the ability to translate complex ideas into visually
compelling outputs. The Specialist plays a key role in shaping the organization's identity and fostering a strong
connection with its audience.

KEY ACCOUNTABILITIES:

Job Specific:

• Develop and implement branding strategies that align with organizational goals.
• Create visually compelling designs for marketing materials, presentations, and digital platforms.
• Ensure brand consistency across all internal and external communication channels.
• Collaborate with cross-functional teams to align branding efforts with organizational objectives.
• Manage corporate branding initiatives, including events and campaigns.
• Conduct market research to identify trends and opportunities for brand enhancement.
• Oversee the production of branded materials, ensuring quality and adherence to brand guidelines.
• Provide creative direction and guidance to internal teams and external vendors.
• Monitor and analyze the effectiveness of branding strategies and campaigns.
• Develop innovative design solutions to enhance brand visibility and engagement.

Generic:

• Maintain high standards of creativity and innovation in all design projects.
• Ensure timely delivery of all branding and design projects.
• Collaborate effectively with team members and stakeholders to achieve project goals.
• Adhere to organizational policies and procedures in all branding activities.

JOB DESCRIPTION

• Continuously improve branding and design processes to enhance efficiency and effectiveness.
• Provide regular updates and reports on branding and design activities.
• Support the development and implementation of strategic communication plans.
• Contribute to the overall success of the organization through effective branding and design.

COMMUNICATION & WORKING RELATIONSHIP:

Internal:

• Collaborate with internal teams to ensure alignment of branding strategies with organizational goals.
• Provide regular updates and reports on branding and design activities to management.
• Facilitate workshops and training sessions to enhance branding knowledge within the organization.
• Coordinate with other departments to ensure consistency in brand messaging and visual identity..

External:

• Manage relationships with external vendors and partners to ensure high-quality production of branded
materials.
• Engage with stakeholders and audiences to promote the organization's brand and values.
• Represent the organization at industry events and networking opportunities to enhance brand visibility.
• Collaborate with external agencies to execute branding campaigns and initiatives.

QUALIFICATIONS, EXPERIENCE, KNOWLEDGE & SKILLS:

Minimum Qualification

• Bachelor's degree in Graphic Design, Marketing, Communications, or a related field.
• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong understanding of branding principles and visual communication.
• Excellent written and verbal communication skills.

Minimum Experience & Knowledge & Skills

• 6 years of experience in branding, graphic design, or a related field.
• Proven track record of successful branding and design projects.