Social Media Coordinator

SUMMARY OF FUNCTIONS:

The Social Media Coordinator at Ajman University is responsible for the day-to-day execution of Ajman University’s social media activities. The role focuses on content publishing, community engagement, social media monitoring, event coverage, basic content creation, and performance reporting to ensure consistent and effective social media operations aligned with the University's brand, communications objectives, and digital engagement goals.

Essential Responsibilities & Duties:

• Schedule and publish approved content across official social media channels, including Facebook, Instagram, X, TikTok, LinkedIn, and YouTube.

• Maintain consistency in brand application across all social media platforms.

• Assist in preparing social media content using approved templates, assets, and brand guidelines.

• Support in drafting captions and post copy for review and approval.

• Coordinate with designers, photographers, videographers, content creators, and internal stakeholders to ensure timely delivery of social media assets.

• Monitor social media platforms daily to ensure timely engagement and responsiveness.

• Escalate complaints, sensitive issues, media inquiries, or reputational concerns to the appropriate stakeholders.

• Monitor social media conversations, mentions, audience sentiment, and emerging trends relevant to the University.

• Assist in identifying, collecting, and organizing user-generated content from students, alumni, faculty, and University partners.

• Support live coverage and real-time posting during key institutional events.

• Perform other duties as assigned by the Social Media Specialist or line manager.

QUALIFICATIONS AND EXPERIENCE:

• Bachelor’s degree in communications, Marketing, Business, New Media or Public Relations.

• 1–2 years of experience in social media management, digital marketing, content creation, communications, or a related field, preferably within a higher education institution.

KNOWLEDGE & SKILLS:

• Strong understanding of social media platforms, trends, and algorithms.

• Excellent writing, editing, and communication skills in English (Arabic is a plus).

• Proficiency in content creation tools (Canva, Adobe Creative Suite, or similar).

• Basic video editing skills are an advantage.

• Strong organizational and time-management skills

• Creativity and storytelling ability

• Digital marketing awareness

• Attention to detail

• Ability to work under pressure and meet deadlines

• Team collaboration and stakeholder management

• Analytical thinking