Senior Manager - Strategic Channels - NeoBiz

Job Purpose

• NeoBiz is building the future of SME banking — embedded, ecosystem-led, and radically digital. As Manager – Strategic Channels, you’ll lead our acquisition channel strategy through license authorities across the UAE, including freezones and mainland jurisdictions. These partners are critical gateways to new business formation, and you’ll turn them into high-conversion funnels for NeoBiz onboarding.

• You’ll own the end-to-end playbook: from identifying high-potential authorities, crafting co-branded journeys, and integrating digital onboarding, to scaling performance across regions. If you understand how SMEs are born — and how to meet them at that moment — this role is for you.

Key Result Areas

License Authority Strategy

• Build and execute NeoBiz’s acquisition roadmap across UAE license authorities (freezones + mainland).
• Prioritize authorities based on SME density, digital maturity, and strategic fit.

Partnerships & Integration

• Lead outreach, contracting, and onboarding of key license authorities.

• Co-create embedded banking journeys within authority platforms — from license issuance to bank account activation.

Channel GTM & Funnel Ownership

• Define channel-specific GTM plans, onboarding flows, and conversion KPIs.

• Work with product and tech teams to integrate NeoBiz APIs into authority portals and CRMs.

Cross-functional Execution

• Collaborate with Legal, Compliance, Marketing, and Ops to launch and scale authority partnerships.

• Navigate regulatory nuances across mainland and freezone jurisdictions.

Performance & Optimization

• Own channel metrics: lead volume, conversion rate, CAC, and ROI.

• Run experiments to optimize funnel performance and partner engagement.

Market Intelligence

• Stay ahead of new authority launches, regulatory shifts, and SME formation trends.

• Represent NeoBiz in ecosystem forums and authority-led initiatives.

Operating Environment, Framework and Boundaries, Working Relationships

• Champion relationship management by delivering consistent, high-quality service that enhances the bank’s image.
• Maintain a clean, organized, and professional workspace that reflects our digital-first ethos.

Problem Solving

• Take full ownership of customer issues—coordinating across departments to drive resolution from start to finish.

• Be the voice of the customer internally, advocating for solutions that improve experience and efficiency

Decision Making Authority & Responsibility

• Empowered to recommend process improvements that reduce turnaround time, cut costs, and elevate customer satisfaction.

• Actively contribute ideas that enhance operational workflows and digital service delivery.

Knowledge, Skills and Experience

• In-depth understanding of Mashreq’s business banking products, services, policies, and processes.

• Strong grasp of KYC protocols and regulatory compliance in the UAE SME banking landscape.

• Minimum bachelor’s degree with 5 – 8 years of banking experience, including at least 2 years in SME banking within the UAE