Senior Director - Core Asset Marketing (COR402)
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Overview:
The Senior Director - Core Asset Marketing at Qiddiya Investment Company plays a critical role in shaping and executing marketing strategies for our diverse asset portfolio. This position entails overseeing marketing plans that align with Qiddiya's vision of becoming a premier entertainment destination. The ideal candidate will have extensive experience in strategic marketing and brand management, with a focus on driving customer engagement and maximizing value across all core assets.
Responsibilities:
- Develop and implement comprehensive marketing strategies for Qiddiya's core assets to enhance brand visibility and market positioning.
- Collaborate with internal teams and external agencies to create compelling marketing campaigns that resonate with target audiences.
- Analyze market trends and consumer insights to inform marketing approaches and drive sales performance.
- Oversee the development of promotional materials, digital content, and public relations efforts that support marketing initiatives.
- Manage the marketing budget, ensuring effective allocation of resources to maximize impact and return on investment.
- Foster partnerships with various stakeholders, including government entities, tourism boards, and other relevant organizations, to enhance marketing reach.
- Monitor and evaluate marketing performance against established KPIs, making adjustments as necessary to achieve objectives.
- Lead and mentor a dynamic marketing team, fostering a culture of creativity and excellence.
- Collaborate closely with other departments such as Sales, Public Relations, and Operations to ensure cohesive execution of the marketing strategy.
Requirements
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.
- Proven track record of at least 10 years in marketing roles, with a minimum of 5 years in a leadership position.
- Extensive experience in brand management, digital marketing, and consumer engagement.
- Strong strategic thinking and analytical skills with the ability to interpret data and market trends.
- Excellent communication and interpersonal skills to build relationships with internal and external stakeholders.
- Experience in the entertainment or tourism industry is a plus.
Benefits
Comprehensive benefits package
Requirements
- •Bachelor's degree in Marketing or Business Administration
- •Minimum 10 years in marketing roles
- •Minimum 5 years in a leadership position
- •Extensive experience in brand management, digital marketing, consumer engagement
- •Strong strategic thinking and analytical skills
- •Excellent communication and interpersonal skills
Nice to Have
- •Master's degree
- •Experience in entertainment or tourism industry
Responsibilities
- •Develop and implement marketing strategies for core assets
- •Create marketing campaigns with internal teams and external agencies
- •Analyze market trends and consumer insights
- •Oversee development of promotional materials and digital content
- •Manage marketing budget and ROI
- •Monitor and evaluate marketing performance against KPIs
- •Lead and mentor a marketing team
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